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In today's e-commerce world, competition in Saudi Arabia is fiercer than ever. Customers have endless options, and your store needs to always be top of mind to ensure they decide to return. One of the tools that can play a major role in this is web push notifications.
1- Direct, hassle-free communication with customers
Browser push notifications allow you to reach your customers directly on their devices, even if they aren't even online. A small notification in the corner of the screen can remind them of a new offer, a special product, or even an important update. The biggest advantage is that this doesn't require an app or additional downloads.
2- Increased store return rates
Many customers enter a store once and then disappear. Notifications encourage them to return regularly, especially if the offers or notifications are relevant to their interests. For example, "20% off soft drinks today only!" makes customers think twice before they miss out. 3- An Effective Tool for Limited-Time Offers
In the Saudi market, many online stores rely on flash sales to attract customers. Browser notifications are a powerful weapon here, as they deliver the message the moment the offer is launched, prompting customers to act quickly.
4- Building a Personal Relationship with Customers
Notifications aren't just for offers. You can use them to remind customers of their abandoned shopping cart, send them a welcome note on their first visit, or even recommend products similar to those they've seen before. This type of personalization makes customers feel like your store understands them and is engaging with them personally.
5- Low Cost and Strong Results
Compared to paid advertising on social media or search engines, browser notifications are a low-cost option. You don't pay for each notification, but you benefit from direct and effective access to a large segment of your potential customers.
6- An Example from the Saudi Market
Let's say you own a store that sells skincare products in Saudi Arabia. With browser notifications, you can send a notification every Friday: "Weekend Sale: 15% off Moisturizing Products." The result? Customers return to your store weekly, and your sales continue to increase. Browser notifications are one of the smart tools every online store in Saudi Arabia should utilize. They're an effective, low-cost method that keeps your customers engaged. What's unique about them is that they directly increase site visits and help you convert casual customers into repeat customers.
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