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With the increasing awareness of consumers in Saudi Arabia and around the world about environmental issues, the trend toward eco-friendly products has become not just a trend, but a fundamental requirement. Many customers prefer to shop from stores that care about sustainability and encourage the use of environmentally friendly products. If your online store adds these types of products, you will notice a significant difference in customer confidence and sales volume.
1- What is meant by eco-friendly products?
They are products that are manufactured, packaged, or even recycled in ways that reduce pollution and support sustainability. Examples:
* Reusable products (such as cloth bags).
* Energy-efficient products (such as energy-efficient electrical appliances).
* Recycled products or products made from natural materials.
2- Why do customers love them?
* Alignment with personal values: Many customers, especially young people, want to play a positive role in protecting the environment.
* Sense of responsibility: Customers feel they are contributing to something beneficial for society and the next generation.
* Upscale social image: Using eco-friendly products conveys an impression of awareness and sophistication.
3- Example from the Saudi Market
In Saudi Arabia, there has been a growing demand for sustainable products such as reusable water bottles or eco-friendly kitchen utensils. A Saudi online store focused on these products and noticed a significant increase in sales after highlighting that their products support the environment and align with the Kingdom's Vision 2030, which aims to promote sustainability.
4- How do these products boost sales?
* Attract a new segment of customers: especially those who prefer sustainability.
* Increase the average shopping cart: because customers often buy more than one eco-friendly product in the same order.
* Increase customer loyalty: Customers who find products that reflect their beliefs will return to your store again and again.
* Competitive advantage: Your store stands out among competitors who don't offer similar products.
5- Effective Marketing Strategies
* Explain the story behind the product: For example, explain that the packaging is made from recycled materials.
* Highlight environmental certifications: if the product has an "ECO" certification or other international accreditation.
* Educational images and videos: Show how the product helps reduce pollution or conserve resources.
* Linking products to offers: Such as a bundle offer for eco-friendly products at a discounted price.
7- The Psychological Aspect of Customers
When a customer purchases an eco-friendly product, they feel they've not just purchased a commodity, but have contributed to a greater cause. This sense of psychological satisfaction sometimes makes the customer pay more and repeat purchases from the same store.
8- Global Figures and Studies (Estimated)
* 60% of customers around the world prefer to buy eco-friendly products, even if they are more expensive.
* Stores that offer sustainable products experience sales growth of up to 30%.
* In Saudi Arabia, interest in sustainability has grown, especially with the government's focus on environmental protection.
Adding eco-friendly products to your online store is not just a simple improvement; it's a strategic step that strengthens customer confidence and significantly increases sales. With the growing awareness of Saudi consumers and their willingness to pay for products that support the environment, you, as a store owner, must seize the opportunity and start adding these types of products. Of course, with “easy” solutions, implementing this strategy will be easier and faster.
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