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Many customers enter online stores hesitant between multiple products. This is where the product comparison feature comes in. It's considered one of the most powerful tools to persuade customers and help them make a decision. Large online stores like Amazon and Noon rely primarily on this feature because it reduces confusion and encourages customers to quickly choose the most suitable product.
1- What does product comparison mean?
It's a feature that allows customers to add more than one product on a single page and see a direct comparison between:
* Price.
* Technical specifications.
* Customer reviews.
* Warranty and after-sales service.
* Advantages and disadvantages.
The result? A clearer and faster purchasing decision.
2- Why is this feature so important for your store?
* Reduces confusion and hesitation: Customers don't need to open ten pages to compare.
* Increases conversion rates: Because comparison shortens decision-making time.
* Reduces cart abandonment: Customers who receive a direct answer complete their purchase immediately.
* Builds trust: Transparency in displaying advantages and disadvantages conveys an honest picture of your store.
3- Example from the Saudi Market
Let's imagine a Saudi store specializing in selling mobile phones. A customer is hesitant between an iPhone and a Samsung. When they use the comparison feature, they see the difference in:
* Price.
* Screen size.
* Battery life.
* Charging speed.
* User reviews.
This way, they don't need to search other sites; their decision is made easier within your store.
4- How does this feature increase sales?
* Increase customer retention: Customers spend more time comparing products.
* Increase the average cart size: Sometimes they choose more than one product after comparing.
* Attract new customers: People like to shop at a store that makes their life easier.
* Reduce returned orders: Because the customer buys the right product from the start.
5- Strategies to Activate Smartly
* Make it easy to use: The "Add to Compare" button must be clear.
* Organize the comparison table: Place the most important specifications first.
* Add clear images: Customers want to see the difference with their own eyes, not just read it.
* Use colors: For example, green highlights the best features, while red highlights the shortcomings.
6- Customer Psychology
When customers see a structured comparison, they feel like your store is helping them and caring about their comfort. This feeling increases trust and reduces the likelihood of delaying purchases or searching for a competitor.
7- Figures and Studies (Estimates)
* 70% of hesitant customers complete their purchase after using the comparison feature.
* Stores that offer this feature have a 25% lower cart abandonment rate.
* More than half of shoppers in Saudi Arabia are looking for a quick way to compare products before purchasing.
The product comparison feature isn't just a cosmetic addition; it's a strategic tool that helps you attract hesitant customers and convert them into actual buyers. With the intense competition in the e-commerce market in Saudi Arabia, any feature that reduces customer confusion will increase your sales and customer loyalty. With "Sahl" solutions, you can easily add this feature to your store and make the most of it.
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