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Today's digital world is full of competition, and customers encounter dozens of ads and images daily. But the question is: How do you make your product stand out from the crowd? The simple answer is interactive content, especially short videos. This type of content has become highly influential because it is quick, engaging, and conveys the idea in seconds. In Saudi Arabia, with the widespread popularity of TikTok, Reels, and YouTube Shorts, short videos have become a key factor in attracting customers.
1- What does interactive content mean?
Interactive content is any content that engages customers or engages with it, such as:
* Short videos.
* Quick quizzes.
* Opinion polls.
* 360° panoramic images.
However, in e-commerce, short videos in particular are considered the most powerful weapon for displaying products in a quick and easy way.
2- Why are short videos important for displaying products?
1- Live product display: The customer sees how the product works or appears in real life.
2. Quick to digest: It only takes 15-30 seconds to get the point across.
3. Eye-catching: Video is naturally more engaging than static images.
4. Easily shared: Short content has a greater chance of going viral.
3. Example from the Saudi market
Imagine an online store in Saudi Arabia that sells kitchen appliances. Instead of just images of the product, it creates a short video that demonstrates:
* How a blender works in simple steps.
* A quick scene of a housewife using it and finishing her meal in minutes.
* Short on-screen text highlighting the key features.
Once the customer watches this video, they feel closer to the product and imagine themselves using it. This is where the impact lies.
4. The psychological aspect of short videos
Videos inspire confidence because they demonstrate the product in action, not just written words. When customers see the product in a live video, their hesitation decreases and their enthusiasm for purchasing increases.
5. How can short videos increase your sales?
* Increase your conversion rate: A short video can convince a customer to buy faster than a long page of description.
* Increase average dwell time: Customers will watch more and spend more time in your store.
* Convince customers about your product: Especially for products that require explanations, video is the fastest solution.
* Expand reach: Social media platforms promote short videos more than any other type of content.
6- Practical Steps for Using Short Videos
1. Identify the right product: Not every product needs a video. Focus on those that require an explanation or demonstration.
2. Prepare a short script: Keep the content brief and focus on the product's most important feature.
3. Ensure high quality: Clear images, clean sound, and excellent lighting.
4. Add text or effects: Many customers watch videos without sound.
5. Distribute the video on appropriate channels: such as Instagram, TikTok, Snapchat, and even within your store.
7- Simple Success Story
A small perfume company in Saudi Arabia started releasing short videos showing the packaging and a simple spray of perfume on the hand. The result? Within one month, orders increased by 40% because people were able to see the product "as if it were theirs."
8- Numbers and Statistics
* 84% of customers say that watching a short video about the product led them to make a purchase decision.
* Short videos achieve an engagement rate three times higher than images.
* Stores that use videos increase their sales by up to 49% compared to those who don't.
Short videos aren't just a cosmetic addition; they're a strategic tool that makes your online store more attractive and compelling. In the Saudi market, which is witnessing massive e-commerce growth, using interactive content gives you an advantage over your competitors. With Sahal, you can easily start implementing this approach and transform your products from static images into a live experience that captures attention and convinces customers.
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