هل عروض اشترِ واحد واحصل على الآخر مجانًا ما زالت فعالة في السوق السعودي

Sahl Thursday,21 Aug 2025

"Buy one, get one free" offers are among the most popular marketing campaigns around the world, including in Saudi Arabia. Many consumers remember the first time they saw this type of offer and how they felt the deal was hugely profitable. However, with the evolution of the market and changes in consumer behavior, the question arises: Do these offers still have the same effect today as they did in the past?
1- Why does this offer always succeed?
The secret to the success of this type of offer is simple: the consumer feels they have won a free product without paying an extra fee. In our culture in Saudi Arabia, consumers naturally enjoy winning and deals that make them feel like they have found an "opportunity not to be missed." This psychological impression increases the likelihood of a quick purchase without hesitation.
2- The Saudi Market, Yesterday and Today
In the past, "buy one, get one free" offers were considered the strongest and most widespread, especially in clothing stores, restaurants, and even supermarkets. Today, the situation has changed somewhat due to the large number of competitors and the variety of offers, but this type of campaign is still widely accepted, especially if the product is sought-after or in high demand.
3- Where are these offers most effective?
* Restaurants and cafes: For example, for pizza or drinks, customers often bring a second person, so the offer is very suitable.
* Online stores: Many websites in Saudi Arabia offer these offers on accessories or personal care products.
* Clothing and shoes: Customers are often persuaded to buy an additional item if they offer "one free."
4- Have Saudis adapted and become more attentive?
With increased consumer awareness in Saudi Arabia, some have come to realize that the offer is sometimes cleverly calculated by the merchant (for example, raising the base price and giving the second item "free"). However, the psychological feeling of profit remains present. Many people, even if they know the price is calculated, prefer to take the offer because they feel they have "earned something extra."
5- Real-life examples from the Saudi market
In recent years, we've seen how some Saudi e-commerce stores have cleverly used this offer during seasons like Black Friday or the holidays. The result? A significant increase in sales and a higher rate of repeat purchases, as customers often order again if they feel the experience was successful and profitable.
6- When does the offer work?
Not all products are suitable for this strategy. For example, very expensive products or those that customers buy once a year don't benefit from the "one free" idea. However, for consumer products (such as food, beverages, and everyday clothing), the idea remains very effective.
"Buy one, get one free" offers are still effective in the Saudi market, but their effectiveness depends on the type of product and the timing of the campaign. Saudi customers have become more aware, but they are still highly attracted to these offers, especially when they relate to everyday products or seasonal events. If used intelligently by online or traditional stores, they will remain one of the most powerful sales strategies in the Kingdom.