كيف يؤثر ترتيب المنتجات حسب الأحدث أو الأكثر مبيعًا على قرارات الشراء

Sahl Monday,25 Aug 2025

1. Introduction:
In the world of e-commerce, small details can make a big difference. One such detail is the way products are arranged on store pages. They may appear as simple buttons (Newest - Best Sellers), but the truth is that choosing the right order directly impacts the purchasing decisions and behavior of Saudi customers.
2. Sort products by "Newest":
This option prioritizes newly added products. Many customers, especially in Saudi Arabia, like to keep up with new trends and see the latest releases.
* Its advantages:
* Attracts customers who are always looking for new products.
* Enhances the marketing of newly added products.
* Suitable for stores that constantly update their inventory (such as clothing or electronics).
* Example: A Saudi store that sells perfumes; when it places new products at the top of the list, it attracts the attention of customers searching for the latest releases.
3. Sort products by "Best Sellers":
This option prioritizes products that are in high demand. Here comes an important psychological factor called social influence, meaning: if everyone buys this product, it's definitely worth trying.
* Its advantages:
* Increases customer confidence in the product.
* Encourages new customers to purchase without hesitation.
* Suitable for stores with popular and in-demand products.
* Example: An online store in Saudi Arabia displays best-selling devices, such as popular mobile phones. This makes the customer feel they are making a "safe" decision when purchasing.
4. Different psychological effects for each option:
* Newest: Applies to curious customers who want to be the first to try the product.
* Best-selling: Applies to customers who rely on the experiences of others before purchasing.
Thus, your choice of arrangement method depends on your audience type.
5. A story from the Saudi market:
A Saudi store specializing in selling home appliances tried arranging its products in two ways: once by newest and once by best-selling. The result? When they arranged by newest, sales of new products increased, and when they arranged by best-selling, sales of popular products increased. The final solution they adopted was to offer a "filter" option so that the customer can choose the method that suits them.
6. Combining the two methods:
You don't have to choose one and leave the other. The best stores in Saudi Arabia offer multiple sorting options: newest, best-selling, highest-rated, and so on. This flexibility gives customers a sense of control over their in-store experience. Product arrangement in your online store isn't just a simple detail; it's a strategic element that can boost your sales and impact the Saudi customer experience. By featuring the "newest" products, you're attracting customers looking for new products, while by displaying the "best-selling" products, you're gaining the trust of new customers. It's best to combine both methods and let your customers choose what suits them best.