الفرق بين استخدام زر أضف للسلة و اشترِ الآن وأيهم أفضل لمتجرك

Sahl Monday,25 Aug 2025

1. Introduction:
Every successful online store pays attention to small details, but they make a big difference in the purchasing decision. One of the most important of these details is the purchase button. Many store owners wonder: Which is better for their store? "Add to Cart" or "Buy Now"? Choosing the right button isn't just a matter of form or design; it's a marketing strategy that has a direct impact on sales and the customer experience.
2. What does the "Add to Cart" button mean?
The "Add to Cart" button allows the customer to select more than one product, place them in the cart, and complete the purchase later. This option is excellent for customers who like to compare products or purchase multiple items in the same order. In the Saudi market, many customers prefer to view multiple options before final payment.
3. What does the "Buy Now" button mean?
The "Buy Now" button is designed for customers who have already made a decision. A single click takes them directly to the checkout page without going through the shopping cart. This option is ideal for customers who are purchasing only one product or who need it urgently. 4. When should you use "Add to Cart"?
* If your store sells a variety of products (fashion, home appliances, electronics).
* If you're targeting customers who like to compare and combine multiple products before making a decision.
* If you want to increase the average basket value (meaning each customer buys more than one product in a single order).
For example: A clothing store in Saudi Arabia, customers often pair pants with a shirt and shoes before paying.
5. When should you use "Buy Now"?
* If your store sells essential or urgent products (such as medicines, digital subscriptions).
* If most of your customers buy only one item.
* If you're targeting convenience and speed in the checkout process.
For example: A Saudi store sells mobile recharge cards. Customers often want to make a quick purchase without complications.
6. A story from the Saudi market:
A Saudi e-commerce store that sells home appliances tried adding a "Buy Now" button next to the "Add to Cart" button. The result was impressive: Customers purchasing large appliances directly preferred "Buy Now," while customers purchasing smaller accessories together used "Add to Cart." The end result? Sales increased significantly because they offered both options.
7. Is it better to use just one button?
The truth is, the best solution is often to combine the two buttons. Many successful stores in Saudi Arabia offer both buttons: "Add to Cart" for those who like to shop at their own pace, and "Buy Now" for those who want speed. This makes your store flexible and caters to the needs of different customers.
Ultimately, the "Add to Cart" and "Buy Now" buttons aren't competitors, but rather complementary. The difference between them lies in the customer's purchasing approach. If you want to ensure the best experience for Saudi customers and increase your sales, offer both buttons together and let customers choose the one that best suits them. Because convenience and flexibility in online shopping are what differentiates them and makes them return to your store more often.