هل من الأفضل جعل التوصيل مجاني بعد مبلغ معين من الشراء

Sahl Tuesday,26 Aug 2025

In today's Saudi market, competition between online stores is more intense than ever. Each store is trying to offer an additional advantage to customers to attract them and encourage them to purchase again. One of the most popular advantages is "free delivery after a certain purchase amount." But is this step actually effective? Does it suit all online stores in the Kingdom?
1. The idea of ​​free delivery and its psychological impact
When customers see that delivery is free if their purchase amount reaches a certain limit, they begin to feel there is additional value. This psychological impact makes them prefer to complete their purchase from you rather than go to another store that charges a delivery fee.
2. Increasing the average shopping cart value
The free delivery feature after a certain amount is a smart tool for increasing sales. Customers often add more products to reach the desired limit and benefit from free delivery. This way, the store can significantly increase the average shopping cart value.
3. Increasing customer loyalty
Free delivery gives customers a sense of comfort, which makes them remember your store next time. Over time, their loyalty to your store will be higher than that of competitors who charge a delivery fee every time.
4. Is it suitable for all stores in Saudi Arabia?
The truth is that the application of this idea varies depending on the nature of the products. For example:
* If you sell light or easy-to-deliver products, free delivery after a certain amount is very appropriate.
* However, if your products are heavy or have high shipping costs, you need to carefully calculate the cost before offering free delivery.
5. User Experience in the Kingdom
Saudi consumers love clear and straightforward offers. Therefore, offering a "buy for 200 riyals and get free delivery" offer leaves a great impression and increases the chances that the customer will complete the purchase without hesitation.
6. How do you determine the appropriate amount?
You should determine the amount based on:
* The average value of the current basket.
* Shipping costs.
* The expected profit margin.
This way, you ensure that the offer attracts customers without causing losses to the store.
Free delivery after a certain amount of purchase is a smart move that will make your online store in Saudi Arabia more attractive to customers. But its success depends on your careful market research and cost analysis. If you can balance the customer benefit with the profit for your store, this strategy will become one of your most powerful tools for increasing sales.