كيف يساهم عرض المنتجات المرتبطة في زيادة المبيعات

Sahl Wednesday,27 Aug 2025

In today's e-commerce, success doesn't depend solely on selling a single product, but rather on your ability to convince customers to buy more than they originally intended. One of the best tools to help you achieve this goal is the Related Products feature. This feature has become an essential element in designing successful e-stores, especially in the Saudi market, which is witnessing intense competition between stores.
1. What are Related Products?
Related products are simply suggestions that appear to a customer while browsing a specific product. Their goal isn't to pressure the customer, but rather to make their life easier and meet their needs in a smarter way. For example:
* A customer browsing an iPhone → an original charger or protective case appears.
* A customer purchasing specialty coffee → a grinder or thermal cups appear.
* A customer adding a bed to their shopping cart → mattresses or pillows appear.
This way, the store helps the customer equip themselves with everything they need, instead of having to search for other products elsewhere.
2. Benefits for the customer
* They feel that the store understands their needs and suggests suitable products.
* Find everything you need in one place without having to wander between other sites.
* Saves time and effort searching for accessories or complementary tools.
In the Saudi market in particular, customers value stores that offer this comprehensive experience, as they seek convenience and speed in shopping.
3. Benefits for the Store
* Increased average basket value: Customers don't just buy one product; they often add two or three.
* Increased profits without additional marketing costs: You don't need to attract new customers; you increase the purchase value of existing customers.
* Increased customer confidence in the store: They feel you're helping them make smarter decisions.
Imagine if the average basket in your store is 200 riyals. Just adding a product associated with 70 riyals can increase the average by approximately 30%. Over time, this small percentage can translate into significant profits.
4. A Simple Story to Illustrate
A Saudi store selling electrical appliances noticed that customers were only buying an iron. After adding the "Related Products" feature and displaying a clothes dryer and a sanitizing spray next to the iron, sales of these products increased by 40% in one month. The customer was happy because they received everything in the same order, and the store benefited by selling more products.
5. Best Places to Display Related Products
1. On the product page itself: directly under the description.
2. On the shopping cart page: before the customer clicks "Complete Purchase."
3. On the checkout page: Suggesting a lower-priced product increases the likelihood of adding a product.
4. In post-purchase emails: Show them products related to those they previously purchased.
6. Important Tips for a Successful Strategy
* Don't overload your options; 3 or 4 products are enough.
* Make sure the products are actually related, not random.
* Try using small offers such as "Buy the main product and get 10% off the related product."
In short, displaying related products isn't just a cosmetic addition to your store; it's a powerful strategy for increasing sales, increasing the average cart, and improving the customer experience. In the increasingly competitive Saudi market, this feature differentiates a regular store from a smart one that knows how to maximize each customer visit. When your customer feels you make their life easier and think about their needs before they order, you can be confident they'll come back and shop again, twice, and more.