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Sahl Tuesday,02 Sep 2025

In Saudi Arabia, many people with special needs rely on the internet as their primary means of purchasing and shopping. Unfortunately, some online stores do not adequately address their needs. This is where your role as a store owner comes in: If you prioritize their browsing experience, you will not only serve a new segment of customers, but also build a positive image for your store and increase your sales.
1. Why is it important?
People with special needs represent a large percentage of Saudi society, and they have the right to a comfortable and easy shopping experience. Stores that pay special attention to them will gain their long-term loyalty.
2. Design Compatible with Audio Readers
Many blind people use screen readers. If your website is not equipped with alt text or clear headings, browsing can be very difficult for them. Simply adding explanatory text can help them easily identify products.
3. Font Size and Text Colors
People with poor vision need clear, large fonts and high-contrast text colors. Imagine a customer who wants to make a purchase but can't read the description due to small fonts or blended colors! Improving these details allows them to complete the purchase process with ease.
4. Story from a Saudi Store
A store in Jeddah was receiving negative feedback from customers with visual impairments. After adjusting the font size and improving color clarity, they noticed a 30% increase in orders for the same category. This experience proves that even a small change can make a big difference.
5. Ease of Navigation from the Keyboard
Some customers cannot use a mouse and rely solely on the keyboard. Therefore, the website must allow them to navigate between pages and options using buttons like Tab and Enter.
6. Videos and Subtitles
If you offer videos of your products, provide a subtitle option for those who cannot hear. This gives new customers the opportunity to understand the video content without hindrance.
7. Customer Experience from Riyadh
A hearing-impaired customer tried to browse a store to buy home appliances, but the promotional videos lacked subtitles. The result? He lost interest. He then went to another store that offered a subtitle option and successfully completed the order. 8. Large, Clear Buttons
People with mobility difficulties need large, easy-to-press buttons. If the buttons are too small, they may feel frustrated and leave the store.
9. Mobile and Tablet Compatibility
Many people with disabilities prefer using mobile devices because it's easier for them than computers. Therefore, your store must be responsive and smooth to navigate on mobile devices.
10. Voice Search
Voice search is an ideal solution for those who struggle with typing. Allowing them to search for products using their voice increases the likelihood that they will complete the purchase.
11. Shorter Steps
People with disabilities prefer a simple interface and fewer steps to complete the order. The faster and clearer the purchase process, the more satisfied they are with the store.
12. The Role of Trust and Security
Adding security logos and trusted payment methods gives customers with disabilities greater reassurance that their information is protected. This is a key aspect of building trust.
13. Customer Service Support
Having a customer service team that is understanding and trained to deal with people with disabilities makes a huge difference. For example: providing clear text chat or a dedicated WhatsApp number facilitates communication.
14. Example from the Eastern Province
A family in Dammam with a member in a wheelchair were looking for a store that could deliver their products to their homes without complications. The store that offered flexible delivery options and helpful customer service gained them as regular customers.
15. "Sahl's" Role in Supporting Accessibility
The Sahl platform helps you create an online store that complies with all accessibility standards. Whether it's clear fonts, responsive design, or support for voice readers, "Sahl" ensures that your store is accessible to everyone, including those with special needs.
Preparing your online store for people with special needs isn't just a humanitarian step; it's a smart strategy that expands your customer base and increases your sales. By providing a fair and comfortable experience for everyone, your store will stand out in the Saudi market. With Sahl, you can build an online store that serves everyone and leaves a positive, long-lasting impression.