كيف تكتب وصف منتج يخاطب عاطفة العميل مو بس عقله

Sahl Sunday,07 Sep 2025

In the world of e-commerce, customers don't just buy with their mind, but with their heart and emotions. Technical specifications like size, weight, and price are important, but they aren't enough to make them click the "buy now" button. What really makes the difference is how you communicate the product's message in a way that appeals to their emotions and makes them imagine themselves using and enjoying the product.
1. Rationality vs. Emotion
* Rationality: Looks for facts like quality, warranty, and specifications.
* Emotion: Looks for comfort, confidence, luxury, or even pride.
If you appeal to just your mind, you might convince them, but when you add an emotional touch, you give them a stronger incentive that will make them buy without hesitation.
2. Examples from the Saudi Market
* If you sell perfumes: Don't just say "100ml - lasts 6 hours." Try saying, "A perfume that reminds you of your most beautiful moments and reflects your sophisticated presence."
* If you sell dates: instead of "A kilo of luxurious Sukkari dates," you might say: "Sukkari dates decorate your table and bring the family together for unforgettable moments."
* If you sell traditional clothing: instead of "A men's cotton thobe," you might say: "An elegant thobe that expresses your Saudi identity with a modern spirit."
3. Essential Elements of a Successful Emotional Description
* Mental imagery: Let the customer imagine themselves with the product (e.g., "Imagine your morning coffee with a richer, deeper taste").
* Benefits instead of specifications: Tell the customer what they'll gain, not just what they'll buy.
* Powerful words: Use words like comfort, distinction, moment, authenticity, and experience.
* Short stories: Connect the product to a story, such as "Every spritz of this perfume carries the scent of the East and the magic of authenticity."
4. How does emotion help increase sales?
When a customer is emotionally connected to a product, purchasing becomes a natural decision, not just a price comparison. This increases the product's value, even if it's more expensive than competitors'. Emotion always precedes logic in purchasing decisions.
5. Reducing Customer Hesitation
Many customers hesitate because they compare multiple products. Emotional descriptions reduce this hesitation because they create a personal connection between the customer and the product. It's as if they're saying, "This product is for you."
6. Balance Emotion and Reason
Of course, you can't write an emotional description without clear information. The secret is to combine it: start with an emotional touch, then support it with realistic specifications. For example:
"A cup of coffee that will start your day with energy and freshness" → then remember that it's made of safe materials and holds a capacity of 350 ml.
7. Saudi Customer Experience
Saudi customers love to buy products with social or emotional value. Many of them look for a product that makes them feel proud, elevates their status in society, or brings the family together. When you understand this aspect and incorporate emotion into your product descriptions, you write in a language they understand and trust.
8. The Role of Images and Videos
Emotional written descriptions are complemented by images and videos. A picture of a family gathered around a table with your product on it says more than a thousand words. A short video that demonstrates the product's usage touches the emotions before the mind. Writing a product description that appeals to a customer's emotions, not just their mind, is a true art. It's what differentiates an average store from a successful one that leaves an impact on its customers. Remember, customers buy the "feeling" a product gives them more than the product itself. If you can convey this feeling with honesty and clarity, your store will always be their first choice.