كيف تخلي صفحة المنتج تتكلم بدل ما يضطر العميل يسأل

Sahl Sunday,07 Sep 2025

Today's customer enters your online store with one basic expectation: to find all the information they need on the product page. If they find the page incomplete or ambiguous, they'll likely ask you, or worse, abandon the site and look for an alternative. That's why the product page is the silent salesperson who answers every question on the customer's mind from the first visit.
1. Why is complete information important?
In the Saudi market in particular, customers love precise details. When they see a full description, clear images, and a specific price, they trust the store more. The absence of this information creates doubt, and doubt means lost sales.
2. Essential elements that make the page speak
* Detailed description: Don't just write two words; try to describe the product in a way that highlights its benefits, uses, and even its advantages over others.
* Technical specifications: Dimensions, weight, colors, materials used.
* Clear price: Indicate if there is any VAT or shipping fees.
* High-quality images: From different angles + real photos of the product in use.
* Short video: Demonstrates the product's appearance and operation.
3. Add Frequently Asked Questions (FAQs)
Instead of waiting for customers to contact you, provide a "Frequently Asked Questions" section on each product page. Examples include:
* Is the product suitable for children?
* Is there a warranty?
* How is it washed or used?
This allows customers to find answers instantly and complete the purchase with confidence.
4. The Role of Reviews and Customer Experiences
The stories and experiences of previous customers serve as social proof that convinces hesitant buyers. If they see someone like them who bought the product and wrote a positive review, they'll be more likely to buy. Reviews answer many questions that might not occur to them.
5. Example from the Saudi Market
A store that sells traditional clothing (such as thobes or abayas) accurately displays the sizes (XS – S – M – L – XL) and adds a size chart specifically for Saudis, saving them dozens of inquiries. The customer finds the information without sending a message or hesitating. 6. Facilitating the Purchase Process
It's not enough for a product page to be clear; it must be easy to use: the "Add to Cart" button is visible, payment options are clearly visible, and delivery details are clear. All of these enable the customer to complete the purchase immediately without any obstacles.
7. Link the Page to Related Products
If you show the customer similar or complementary products, it's as if you're answering an indirect question: "What do I need with this product?" For example, if they're buying a laptop, you might show them a bag or mouse on the same page.
8. Long-Term Benefits
When you make your product pages rich and comprehensive, you reduce time-consuming recurring inquiries, and increase sales because the customer finds everything ready. This increases customer satisfaction and encourages them to buy from you again.
In short, the product page is the voice of your online store. If you can make it communicate all the information clearly and transparently, the customer won't have to ask questions or hesitate. This way, you gain their time and trust, and your sales increase.