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Imagine a customer enters your online store to buy a pack of coffee. While browsing, they find an offer: "Specialty coffee cups with coffee" or "A small grinder suitable for this type." Suddenly, instead of purchasing a single product, the customer adds complementary products that increase the cart value. This is precisely the impact of complementary products on your store.
1- What do complementary products mean?
Complementary products are additional items related to the primary product, increasing its value or facilitating its use. Example:
* If a customer buys a mobile phone, the complementary product could be a headphone or a protective case.
* If a customer buys a perfume, the complementary product could be a car air freshener or a small travel spray.
* If a customer buys water in bulk, the complementary product could be paper cups or a mini fridge.
2- Why are complementary products important?
* They naturally increase the average cart value.
* They improve the customer experience because they receive a complete solution, not just a product.
* They increase the chances of loyalty because the customer sees that you're thinking about their needs.
* They give a professional image of your store, showing that you understand the market and customers.
3- Customer Experience with Complementary Products
Saudi customers, in particular, appreciate convenience and speed. When they find everything they need in one place instead of having to search multiple stores, they will buy more. This makes the store that offers complementary products always the first choice.
4- Practical Examples from the Saudi Market
* A store selling dates added complementary products, such as luxury gift packaging boxes, increasing the average basket value.
* A children's clothing store added complementary products, such as shoes and socks in the same set. The result: a significant increase in order volume.
* A home appliance store added spare parts and maintenance as complementary products. Customers now buy everything from the same store.
5- Tips for Implementing Complementary Products in Your Store
* Clearly display complementary products on the product page.
* Use encouraging phrases such as: "Customers who bought this also bought..."
* Offer discounts when purchasing the main product with the complementary product.
* Avoid too many options to confuse the customer; keep them simple and straightforward.
6- How "Sahl" helps you
Through "Sahl," we help you automatically connect your online store to the complementary products feature. This means that as soon as a customer adds a basic product to their cart, they immediately see carefully calculated complementary options. This encourages customers to buy more without feeling forced.
Complementary products are not just an addition; they are a smart strategy for increasing sales and improving the customer experience. The more integrated solutions you offer, the higher the average cart value will be, and your store will become the preferred choice for your customers. Remember: customers are always looking for convenience, and you can provide that simply through complementary products.
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