كيف تساعد خرائط الحرارة Heatmaps في فهم سلوك الزوار وتحسين متجرك

Sahl Tuesday,09 Sep 2025

Have you ever asked yourself, "Why do some customers open the product page but never complete the purchase?" 🤔
Or maybe you've noticed that you have unique products that aren't receiving enough engagement? This is where a smart tool called heatmaps comes in. These maps give you a clear visual understanding of where visitors click, where they pause the most, and which parts of the page they ignore. This way, you can understand your customers' behavior in a practical way and adjust your store to increase sales.
1. What do heatmaps mean?
Heatmaps are color graphs that show where visitors interact within your store.
* Warm colors like red and orange mean high engagement.
* Cool colors like blue and green mean neglected areas.
So, if your "Buy Now" button appears blue, you have a problem that needs to be addressed.
2. Knowing Where Customers Stop
A customer may stop at a specific image or a long description and not continue to scroll down to the button. This tells you whether to place the button closer or distribute the information more effectively.
3. Optimize Button and Offer Placement
Many stores in Saudi Arabia offer compelling offers, but they place them in places where customers don't see them until they've visited a lot. Using maps, you can determine where to place important offers and buttons so they're clearer and easier to navigate.
4. Understand Customer Preferences
For example, if you notice that visitors click more on product images than text, you know you need to focus on high-quality images or even add a short video.
5. Solve the Problem of Checkout Page Dropouts
One of the biggest problems in e-commerce stores is that customers reach the checkout page and then abandon their cart. Heatmaps reveal:
* Do customers stop at the data entry box?
* Is the checkout box complicated or long?
* Is the "Complete Payment" button unclear?
6. Examples from the Saudi Market
Imagine a Saudi store that sells perfumes. You discover, through maps, that customers often stop at the "perfume ingredients" box and ignore the "buy" button. The solution? They placed a "buy now" button directly below the description, and sales actually increased.
7. How to Get Started
* Install free tools like Hotjar or Crazy Egg.
* Track results weekly.
* Optimize your store based on data, not guesswork.
Heatmaps give you the "eyes of your customers" as they browse your store. Instead of guessing why people aren't buying, you can see firsthand where they stop and click, and tweak your store based on real numbers. This is where the difference between a regular store and a professional, data-driven store becomes clear. With Sahel, you can build your store from scratch, ready to connect these tools and easily analyze results.