دور التصنيفات الذكية في تسهيل رحلة العميل داخل المتجر

Sahl Tuesday,09 Sep 2025

When a customer enters your online store, they begin a search for the product they need. If they don't find what they want quickly, they'll often get bored and search for another competitor. This is where smart categorization comes in. It's one of the most important tools for making the shopping experience easier and faster. In the Saudi market, where competition among online stores is intense, smart categorization can be the difference between a satisfied customer and a lost one.
1. What do we mean by smart categorization?
It's a way of displaying and organizing products in a way that allows the customer to reach their desired product in two or three steps at most. It's not just "clothes - shoes - perfumes," but rather deeper categorizations such as:
* Clothing → Men's → Clothing → Plus Sizes.
* Perfumes → Women's → Special for Evening Wear.
* Food → Healthy → Low Sugar.
2. Reducing Confusion and Increasing Purchase Speed
The clearer the categorizations are, the less confusion there is for the customer. This means that instead of flipping through ten pages, they can quickly find their product. This speed increases the chance of completing the purchase and reduces the likelihood of the customer leaving the store.
3. Improving the Mobile User Experience
In Saudi Arabia, most customers shop on their mobile phones. Smart categories reduce search time and make the customer experience on a small screen easier and more convenient, especially when they're in a hurry.
4. Displaying Products Related to Customer Interests
Smart categories don't stop at general categories; they can be based on customer behavior. For example:
* If a customer buys perfumes, they'll see a category called "Perfumes Suitable for Gifts."
* If a customer buys a laptop, they'll see "Laptop Accessories."
5. Success Stories from the Saudi Market
Many local e-commerce stores have succeeded simply by reorganizing their categories. For example, a Saudi health food store noticed that its customers were getting lost among a large number of products. They categorized the products by "health goal," such as (keto, low-calorie, vegan). The result? Sales increased significantly because customers now knew exactly where to go.
6. Smart categories build customer loyalty
When customers find your store organized and easy to navigate, they'll often return because they know their journey with you is comfortable. This is a long-term win for any e-commerce store.
Smart categories aren't just virtual shelves for products; they're a powerful tool that facilitates the customer journey and makes the experience convenient, especially in the Saudi market, where customers value speed and clarity. With the Sahal team, you can build your online store from the ground up with flexible smart categories that reflect your customers' needs and help you boost sales.