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The checkout stage in any online store is considered the most important step in the customer journey, as it's the moment when they decide whether to complete their purchase or abandon their shopping cart. Many stores lose customers not because of prices or products, but because the checkout page was unclear or incomprehensible. In Saudi Arabia, with the large diversity of visitors, both Saudis and residents of different nationalities, supporting multiple languages on the checkout page is a practical solution that makes the experience easier and smoother for everyone.
1. Language is a Real Barrier to Purchase
Imagine a non-Arabic speaking customer entering your store, selecting products, and upon reaching the checkout stage, finding the entire page in Arabic only. Naturally, they'll feel hesitant and may abandon the order. However, if they find an option to change the language to English or their native language, they'll proceed with ease and confidence.
2. The Most Important Languages in Saudi Arabia
Given the Kingdom's great cultural diversity, the most important languages to start with are:
* Arabic: The primary and most widely used language.
* English: Important for a large segment of residents and students.
* Urdu / Hindi / Filipino: This may be an additional option depending on the target customer segment.
3. How do you implement this idea technically?
* Add a clear language selection icon at the top or bottom of the checkout page.
* Ensure that all text (headings, fields, and buttons) is accurately translated.
* Provide an easy-to-use return option to the primary language so the customer doesn't get confused.
4. The Impact of Language Support on Trust
When a customer finds their language available, they feel like the store is personally thinking about them and values their needs. This creates a sense of trust and connection with the store, encouraging them to complete the purchase without hesitation.
5. Stories from the Saudi Market
Some large online stores in Saudi Arabia, such as electronics and clothing stores, offer a language selection option from the customer's first login through to the checkout stage. The result? Their order completion rates are much higher than those of stores that use only one language.
6. An Additional Advantage for International Visitors
If your store accepts orders from outside the Kingdom, language support gives you greater opportunities for expansion. Customers in any country can enter your store and easily understand the payment steps without having to translate themselves.
Adding multilingual support to your checkout page isn't a luxury; it's an essential investment that increases order completion rates and enhances customer satisfaction. In Saudi Arabia, where diversity is widespread, this feature could mean the difference between a customer who makes a purchase today and one who abandons their cart and moves on to your competitor.
الإشعارات الذكية داخل التطبيق تقدر ترجع عملاءك لإكمال الطلبات بدل ما يتركوها
إضافة خريطة لفروع متجرك تعطي مصداقية أكبر وتخلي العميل يحس إن المتجر قريب منه وموثوق
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