كيف تساعد القوائم المفضلة Wishlist في زيادة تكرار الشراء

Sahl Thursday,11 Sep 2025

Imagine a customer visiting your online store, seeing more than one product they like, but not being able to purchase them all at once. If they don't have a place to save the products they like, they might forget and go to your competitor. This is where wishlists come in, becoming one of the most important tools in modern online stores in Saudi Arabia and around the world. This simple feature has a direct impact on increasing repeat purchases and boosting customer loyalty.
1. Keeps the customer more connected to your store
When a customer saves a product to their wishlist, it means they're still thinking about it. Simply having a wishlist they can refer to at any time encourages them to visit your store repeatedly until they decide to purchase.
2. Reduces the loss of hesitant customers
Many customers hesitate before purchasing, especially when comparing prices or waiting for offers. Wishlist gives them a space to save their products without having to cancel the idea altogether, which increases the chances of a subsequent purchase.
3. A powerful tool for offers and marketing
A smart store can use wishlists to send personalized offers. For example: "The product you saved to your wishlist is now 20% off." This type of notification encourages customers to return quickly and complete their purchase. 
4. Increase repeat visits
The more organized and user-friendly your wishlist is, the more likely customers will return to it, which increases their visitor frequency to your store. More visits mean more sales potential. 
5. Support customers who buy in increments
Some customers plan their budgets in increments, purchasing part of the day and the rest later. Wishlist gives them the opportunity to organize their purchases gradually, which encourages them to continue using your store instead of searching for a new one. 
6. Real-world example from the Saudi market
Let's imagine a Saudi store that sells electronics. A customer enters and sees a laptop and a GoPro camera, but at the time, they decide to buy only the laptop. Thanks to the wishlist, they save the camera. Two weeks later, they receive a notification that the camera is on sale, and they return and purchase it. The result: an additional sale that wouldn't have happened without the wishlist.
7. The Advantage of Building Trust and Relationship with Customers
Wishlists make customers feel like you're thinking of them and provide them with tools to help them organize their purchases. This simplicity of service strengthens your relationship with customers and increases their loyalty to your store.
Wishlists are more than just an additional tool in e-commerce stores; they are a bridge between customers' desires and actual purchases. When you add them and utilize them intelligently with offers and notifications, you'll notice an increase in repeat purchases and retain customers for longer. In the Saudi market, where customers like to compare and plan before purchasing, the presence of wishlists has become a key factor for success.