ليش بعض المتاجر تضيف شهادات العملاء بالفيديو بدل النصوص

Sahl Thursday,11 Sep 2025

In the world of e-commerce in Saudi Arabia, trust is the golden currency. Before making a purchase, customers want to be sure they're on the right track and that the product in front of them is truly worth the money they're paying. This is where customer testimonials come in to prove the product's quality. However, some stores are going beyond mere written text and adding video customer testimonials. Why? Let's explain.
1. Videos convey emotions more clearly.
Texts can be written by anyone, even if they haven't tried the product. But when a customer watches a video featuring someone talking about their experience, laughing, or explaining their problem before and after, they feel the experience is real. Emotions are communicated directly and leave a greater impact.
2. Raising Credibility
Let's be realistic: Many people are skeptical of written reviews. They may be copied or fabricated. Video, on the other hand, showcases the face, voice, and manner of speaking. This gives a high degree of credibility and makes the customer feel that the experience is authentic and not manipulated. 3. Greater Impact on Purchase Decision
When a customer sees someone like them speaking on video and saying, "I tried this product and it really solved my problem," they'll be more enthusiastic about purchasing. This impact is stronger than a short text or a star rating.
4. The Customer Story Gets Through Faster
Video lets a potential customer hear the story in a concise and direct way. For example, a Saudi home appliance store posted a video of a customer showing how he struggled with cleaning the house, and how he felt relieved after purchasing the appliance. The story became tangible, and the product was linked to a problem and a clear solution.
5. It Makes the Store Stand Out
Not all stores in Saudi Arabia include video testimonials. Those who implement this give the impression that they're a sophisticated store that's close to their customers, which helps them stay ahead of competitors and establish their presence in the market.
6. The Power of Social Media Sharing
Video testimonials are easier to share on Instagram, TikTok, and Snapchat. New customers may view the video on social media instead of the website, which increases the store's reach naturally and without additional advertising.
Adding video customer testimonials is a smart move for any online store looking to build trust and increase sales. Video reflects a real-life experience, enhances credibility, and directly influences purchasing decisions. In the highly competitive Saudi market, these small details can make a big difference.