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In the Saudi e-commerce market, many customers enter stores not just to browse products, but to find options that fit their budget. The reality is that not all customers buy in large quantities; a large percentage are looking for products at reasonable prices and high quality. Therefore, adding a special section called "Products Under 100 SAR" to your store is a smart move that will help you attract new customers and encourage them to browse your products comfortably and without hesitation.
1- Catering to a Wide Segment of Customers
Not everyone can afford expensive products. Many customers, especially students or those with average incomes, prefer lower prices. When you provide them with a clear section with options that suit their budget, you're saying, "Here you can find something within your budget without sacrificing quality." This move makes them feel that your store caters to all segments of society.
2- Increasing browsing rates in your store
The "Under 100 SAR" section encourages customers to browse more products, even if they initially don't intend to purchase. Curiosity makes them browse the offers and options, and the more they browse, the more likely they are to purchase additional products. This means that a reasonably priced product may be a gateway to purchasing other, more expensive products.
3- Attract Search Engine Searchers
Many customers in Saudi Arabia search on Google for terms like "products under 100 riyals" or "best cheap gifts." Having a dedicated section with this name increases your store's chances of appearing in search results, thus attracting new customers who might not have even known about your store. This opens a free door for marketing through search engine optimization (SEO).
4- Build Trust Between You and Your Customers
Customers appreciate a store that offers products at various price points. When customers discover that you offer high-quality products at low prices, they build confidence that, even if they purchase more expensive products, your prices are fair and competitive. This strengthens their loyalty to your store and encourages them to return in the future. 5- Create Opportunities for Gifts and Quick Purchases
Many people like to buy simple gifts or everyday products without having to spend a large amount. Having an "Under 100 SAR" section makes your store their first choice when they're looking for something quick and affordable. For example, someone looking for a small gift for a friend or a practical product for the home will find it easier to navigate this section and make a quick choice.
6- Real Stories from the Saudi Market
In the Kingdom of Saudi Arabia, many large online stores are implementing this idea. For example, stores with "Offers Under 100 SAR" or "Products at Nominal Prices" sections often result in a significant increase in daily orders and a significant increase in customer satisfaction. Customers like to feel they have a variety of options to suit their budget, and stores that can meet this need gain their loyalty.
7- Practical Tips for Implementing the Idea
* Dedicate a clear page called "Products Under 100 SAR" for easy access.
* Diversify the products on this page, including small electronics, accessories, household products, or gifts.
* Update the section regularly so your customers don't feel like it's static and lacking new content.
* Try to highlight the section on your homepage or via email and WhatsApp notifications.
The "Products Under 100 SAR" section isn't just a marketing ploy; it's a smart strategy that brings your store closer to your customers and increases your chances of making sales. With the fierce competition in e-commerce in Saudi Arabia, simple details like these can be the secret to your store's success and the reason customers keep coming back.
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