كيف تستفيد المتاجر الإلكترونية من خاصية الدفع بالوجه أو البصمة

Sahl Wednesday,01 Oct 2025

Rapid technological advancements have radically changed the face of online shopping in Saudi Arabia. Today, customers no longer need to enter lengthy card details to complete a purchase, as new technologies such as facial or fingerprint payment offer faster and more secure solutions. Online stores that leverage this feature can differentiate themselves and gain greater customer trust.
1- Increased security in payment transactions
One of the most important benefits of facial or fingerprint payment is increased protection against fraud. Facial or fingerprint data cannot be easily imitated, giving customers peace of mind while shopping, especially with the rise in cyber attacks.
2- Improving the user experience
Saudi customers always appreciate quick solutions. When they know they can purchase a product and complete the payment process with the touch of a finger or a glance at the camera, this ease will make them return to your store without hesitation.
3- Reducing basket abandonment rates
Many customers give up on purchases due to the complexity of the payment process. However, when you offer them the option to pay with a fingerprint or facial, the basket abandonment rate decreases, directly increasing sales.
4- Its alignment with Saudi Vision 2030
Saudi Vision 2030 encourages digital transformation and the adoption of the latest technologies in various sectors, including e-commerce. Using innovative payment methods such as fingerprint or facial recognition places your store among those aligned with the national trend.
5- Building Trust with Customers
A store that offers secure and fast payment solutions demonstrates to its customers that it cares about their experience and protects their data. This contributes to building long-term loyalty and enhancing the store's reputation.
6- Examples from the Saudi Market
Today, some banks and digital payment companies in Saudi Arabia have begun integrating fingerprint and facial recognition technologies with payment systems, such as Mada and banking applications. Stores that take advantage of these options will be the first choice for customers looking for modern payment solutions.
Face or fingerprint payment is not just an added benefit; it is a future step in the world of e-commerce. Stores that invest in it now will be far ahead of their competitors and gain the trust and satisfaction of their customers in the evolving Saudi market.