هل يحتاج متجرك الإلكتروني إلى دعم لغات متعددة لخدمة الزوار غير الناطقين بالعربية

Sahl Thursday,02 Oct 2025

Today, online stores have become a key interface for any business in the Kingdom of Saudi Arabia. With the market opening up and the increasing number of non-Arabic speaking residents and visitors, an important question arises: Does your online store need multilingual support? The short answer is yes, because language is an essential part of the customer experience, and the closer your language is to your customer, the greater your chances of winning over them.
1. Targeting Residents and Visitors in Saudi Arabia
The Kingdom today has millions of residents of various nationalities. Some of them don't know enough Arabic, but they are eager to purchase products and services from the local market. If your store offers a version in English or even other languages ​​such as Urdu or Filipino, you will open a new door to customers who might not have been able to interact with your store.
2. Improving the Customer Experience
Language is a major part of the shopping experience. When a customer finds the website in their native language or in a language they understand, they will feel more comfortable and complete the purchase without hesitation. Conversely, if language is an obstacle, they may abandon the site even if they like the product.
3. Increase Sales and Expand the Market
Language support isn't just an optional service; it's a powerful marketing tool. The more languages ​​your store offers, the greater your reach to a variety of audiences. This means more sales, especially for products in demand among non-Arabic-speaking communities in Saudi Arabia.
4. Enhance Your Store's Professional Image
A store that offers multiple language options gives the impression that it's professional and cares about all customers. This reflects a positive brand image, making it appear global rather than limited to a narrow niche.
5. Challenges You May Face
Of course, adding languages ​​isn't easy. You need accurate and clear translation, not just machine translation, as any simple translation error could cause misunderstandings. You also need to ensure that the checkout and shipping experience is clear in each language to avoid customer problems.
6. Examples from the Saudi Market
Many major e-commerce stores in the Kingdom have provided an English version, and some have begun adding additional languages ​​based on their target audience. This has helped them enter new markets and gain customers who were previously considered difficult to reach.
Adding multilingual support to your online store is a smart move, especially in a diverse market like Saudi Arabia. It's not a luxury; it's an investment that will help you grow and expand your customer base. If you want to seriously compete and gain a global presence, paying attention to languages ​​will be a key factor that sets you apart.