كيف تصنع تجربة فتح الطرد تخلي عملاءك يوثقون متجرك

Sahl Sunday,05 Oct 2025

In the world of e-commerce in Saudi Arabia, the customer experience no longer stops at the purchase, but extends to the smallest details—including the unboxing experience. The moment a customer receives their order and opens the package is the moment that can build or destroy their trust.
A simple experience like this can be the reason your store goes viral on social media, especially in an environment like Saudi Arabia, where people share their experiences on Snapchat and TikTok daily.
1. Packaging… The First Message from Your Store
When a customer receives a package, they will notice the packaging before the product. Packaging is the first "word" your store says to the customer.
Use sturdy boxes bearing your logo or distinctive color, and keep them simple yet elegant. Even if the product is simple, the packaging reflects your level of care and professionalism.
In the Saudi market, customers have begun to associate the quality of the packaging with the quality of the store itself—because organization, cleanliness, and attention to detail create a sense of trust from the first glance.
2. Add Memorable Personal Touches
People like to feel like the experience is personalized for them.
Add a thank you card written in friendly Saudi language, such as:
"Thank you, hero, for choosing us. We're glad you're here."
Or add a small discount for your next order. These small touches create a strong personal impression and let the customer feel valued, not just selling to them.
3. Maintain product quality during shipping.
In the Kingdom, especially with the hot weather, some products, such as perfumes, sweets, and cosmetics, require packaging that maintains heat and humidity.
Your attention to this aspect makes the customer feel like you're thinking of them even after the sale.
And when they open the package and find the product in excellent condition despite the weather, it's a moment of "absolute trust" between them and your store.

4. Make the experience worth photographing and sharing.
Many Saudis love to document the moment of "opening the package" and post it on Snapchat and TikTok.
Use this to your advantage.
Arrange the package contents in a beautiful and distinctive way, using wrapping paper in your store's color or simple phrases like: "We prepared it with love." This way, the customer will be excited to take a picture and share it, and you'll gain free marketing from your office!
5. Small details make a big difference.
Don't neglect the product arrangement inside the box.
If the product is moving around or arrives scattered, it creates a chaotic impression.
Use cardboard dividers, or wrap each product in special paper. If you want to add a light scent (such as incense or a light perfume) inside the package, it will create a sensory experience that will remain in the customer's memory.
People remember feelings more than images, so let the package touch their emotions before they even see the product.
6. Make the moment of opening the package part of your store's identity.
If you want to distinguish your store, make it known for its unique style of opening the package.
For example: a store that adds a distinctive greeting card, or a store that uses an animated logo when opening the package, or a Saudi store that writes a cute local phrase like:
Delivered successfully... To our taste.
Imagine a customer receiving more than one order from your store, and they can tell you apart from others from the first packaging!
7. Examples from Successful Saudi Stores
There are Saudi stores that have focused on the details of the "opening the package" experience and have become famous because of it.
For example: some perfume stores add a bag of incense inside the order, and coffee shops include a card with the preparation instructions.
These details create a unique experience that the customer will never forget, and they will tell about it to their friends or even share it on their social media accounts.
8. Make every package a story worth repeating.
The goal of every packaging process is to make the customer feel like the package was made for them personally.
Think of each of your boxes as a "message" from your store to them—one that conveys love, care, and professionalism.
When a customer opens the package and smiles, it means you've succeeded in creating an experience stronger than a thousand advertisements.
Ultimately, the "opening the package" experience isn't just a post-shipment step—it's part of your marketing and a gateway to building customer loyalty.
In a Saudi market that values ​​detail and attention, smart packaging and small touches can set your store apart from dozens of competitors.
Pay attention to the moment the customer opens the package, because it's the moment they decide whether to return to buy from you... or forget you exist.