كيف بيغيّر الذكاء الاصطناعي طريقة فهم العميل السعودي واهتماماته

Sahl Monday,06 Oct 2025

In recent years, artificial intelligence (AI) has become one of the most disruptive technologies in the way markets operate around the world, and the Saudi market is no exception. Today, Saudi merchants no longer rely solely on their intuition or experience to understand what customers want, but rather use intelligent algorithms that analyze user behavior and continuously learn from it. The result? A more accurate shopping experience, offers more closely aligned to customer tastes, and significantly higher sales.
1. From Casual Visitor to "Known Customer"
AI today can recognize customer behavior from their first visit to a store. For example, if a Saudi customer enters an online store to purchase perfumes, the intelligent system notes which products they clicked on, how many times they revisited the same product, and even the time they spent browsing. The website then begins displaying similar products based on their interests, making them feel like the store "understands" them and thinks like them.
2. Predicting Customer Needs Before They Speak
One of the most powerful features of AI is prediction. Modern systems can predict what a customer might need based on their purchasing history and previous behavior. For example, if a Saudi customer buys a certain coffee every two weeks, the smart store will send them a notification or offer before they run out. This type of intelligence creates a very convenient shopping experience for the customer and increases their loyalty to the store.
3. Understanding Saudi Culture and Customer Preferences
Artificial intelligence in Saudi Arabia doesn't operate in a general way; rather, it learns from the local culture. For example, it notes Saudis' interest in certain products during seasons such as Ramadan, National Day, or even winter. Based on this observation, the store can prepare its offers and design its marketing campaigns to suit the nature and timing of the Saudi market.
4. Improving the User Experience in E-stores
Artificial intelligence isn't limited to recommendations; it even incorporates user experience design. Smart systems monitor how customers interact with store pages and identify areas that cause boredom or difficulty. They then send immediate reports or adjustments to make the shopping experience easier and more enjoyable. In this way, Saudi merchants can continuously improve their stores without waiting for complaints.
5. Smart Communication and Automated Customer Service
With the advancement of artificial intelligence, chatbots have become an essential part of Saudi e-stores. These robots respond to customer questions instantly and learn from every conversation, becoming smarter over time. Customers feel like they're dealing with human customer service 24 hours a day, which enhances trust and a positive impression of the store.
6. Data: The New Gold in the World of Commerce
Every click, every search, every purchase—every transaction—is valuable data. Artificial intelligence transforms this data into insights and analytics that help Saudi merchants make accurate decisions. These insights help identify the most in-demand products, the times of day when purchases are most frequent, or even the age groups that buy the most. With these analytics, stores become more focused and profitable.
7. The Future: Stores That Understand Their Customers Without Words
The near future holds significant changes. With the advancement of artificial intelligence, online stores will know customers even before they type their name or log in. They can anticipate what's on their mind based on similar behavior from other customers and present them with products that truly suit them. Imagine entering a website and finding everything arranged exactly to your taste—this is the future that is coming with force in the Saudi market.
Today, artificial intelligence is not just a technology; it has become an intelligent partner for Saudi merchants, helping them understand their customers more deeply and providing them with a unique shopping experience. With the Kingdom's continued technological advancements and Vision 2030, e-commerce stores that invest in artificial intelligence today will lead tomorrow's market with confidence and distinction.