هل راح تختفي صفحات المنتجات مع تطور الذكاء الاصطناعي

Sahl Tuesday,07 Oct 2025

Since the beginning of e-commerce, the product page has been the heart of the store—the place where the customer decides whether to buy or leave.
But with the rapid development of artificial intelligence, a fascinating question has emerged:
Is it possible that in the near future, traditional product pages will disappear and the entire store will become a personalized, direct customer experience?
In Saudi Arabia, with the strong push toward digital transformation under Vision 2030, this question has become more realistic than ever.
1. What were product pages like in the past?
In the past, product pages were static:
Image, description, price, and an "Add to Cart" button.
All visitors saw the same content, regardless of their interests or needs.
But this traditional model has begun to change with the introduction of artificial intelligence tools that can understand customer behavior and customize content specifically for them.
2. Artificial Intelligence Has Changed the Game
Today, artificial intelligence can "know" what customers are thinking by analyzing their data:
* What products have they recently searched for?
* What price range do they prefer?
* What brands have they added to their cart or hesitated to purchase? Based on this data, the system creates a dynamic page that varies from one customer to another.
This means there is no longer a single product page... but a different experience for each user!
3. The Emergence of "Smart Interactive Pages"
Smart pages don't display products randomly, but rather build a personalized experience for the customer.
Imagine entering a Saudi online store that sells perfumes, and the website automatically displays luxury perfumes because you've previously purchased them, hiding products that don't suit your taste.
Here, artificial intelligence didn't eliminate the product page, but rather transformed it into a fully personalized experience.
4. Will product pages really disappear?
The realistic answer: They won't necessarily disappear, but they will evolve significantly.
Future pages will not simply be a place to display information, but will include:
* An intelligent conversation using artificial intelligence to help you choose the right product.
* An interactive experience that displays the product in your real environment using augmented reality (AR).
* Instant recommendations based on personal taste and budget.
In other words, the product page won't disappear... but it will transform into a digital personal assistant within the store.
5. A Pageless Shopping Experience
Some global companies have already begun experimenting with pageless shopping.
The customer speaks directly to an intelligent assistant (such as a chatbot or voice interface), and the assistant searches and displays relevant options without the customer having to navigate between pages.
For example, you might say, "I want a small Bluetooth headset for less than 200 riyals," and it will immediately display options with purchase links.
This type of shopping could become very popular in Saudi Arabia soon, especially with the proliferation of voice assistants and generative artificial intelligence.
6. Saudi Arabia is at the forefront of the transformation
Saudi e-commerce is a rapidly evolving ecosystem.
Local tech companies have already begun developing smart solutions that make stores more "aware" of customer behavior.
With the government supporting AI projects through initiatives like SDAIA, the future is very promising for "full personalization" technologies that will forever change the face of stores.
7. How can stores prepare for this transformation?
If you own an e-commerce store, the most important step today is to start collecting customer data in a smart and organized way.
Next, use analytics and customization tools to design flexible pages that adapt to the user.
And don't forget to integrate intelligent conversational systems into your website—they will be a key component of the future shopping experience.
The traditional product pages we know today may be about to change, but not to disappear... rather to evolve into fully intelligent ones.
In the near future, customers won't simply "browse" the product, but rather "converse" with it, viewing it, and interacting with it in a more realistic way.
With the rapid growth of artificial intelligence in Saudi Arabia, stores that begin to embrace this transformation today will be the leaders in the world of smart commerce tomorrow.