العلاقة بين الذكاء الاصطناعي والتسويق العاطفي في المتاجر الإلكترونية

Sahl Wednesday,08 Oct 2025

In today's world of e-marketing, it's not enough to offer a good product... you also need to know how to "touch" the customer and capture their emotions.
This is where emotional marketing comes in, focusing on building an emotional connection between the brand and the customer.
But interestingly, artificial intelligence has entered the picture, helping stores understand and analyze customer emotions in a way that was previously impossible.
In the Saudi market, with the massive digital transformation, the combination of emotion and technology has become the most powerful weapon in modern e-commerce.
1. What does emotional marketing mean?
Emotional marketing is the use of emotions—such as happiness, trust, belonging, or security—to influence purchasing decisions.
For example, an ad featuring a Saudi customer's success story after using a particular product can create a sense of inspiration,
or a photo of a happy family around a lunch table can evoke a sense of warmth and belonging.
This type of marketing inspires customers not only to buy with their minds... but also with their hearts ❤️.
2. The Role of Artificial Intelligence in Sentiment Analysis
Today's artificial intelligence can "understand" emotions by analyzing texts, images, and even tone of voice.
This means it can determine whether a customer is satisfied, hesitant, or frustrated with their interaction with the website or the comments they write.
By analyzing data and purchasing behavior, intelligent systems can recognize emotional patterns and adjust content and offers based on them.
For example, if the system notices that a customer interacts more with content that conveys an "achievement" theme,
the store will focus on success stories and results rather than just discounts.
3. How do artificial intelligence and emotional marketing combine in online stores?
AI provides "intelligence," while emotional marketing provides "soul."
Together, they create a unique and unforgettable experience.
Let's illustrate with examples:
* A smart store sends you a message a week after your purchase that says:
"How did you feel about your last experience? We hope it was as you imagined ❤️"
* Or if you delay completing an order, the system sends you a reminder and a simple discount in friendly language that makes you feel cared for.
These small details create a strong emotional bond between the store and the customer.
4. The Saudi market is a living example of development.
Today's Saudi customers are more aware and intelligent, but they are also greatly influenced by emotions, especially when they feel cared for and appreciated.
Many Saudi e-stores have begun using artificial intelligence technologies to personalize messages and offers,
tying them to local occasions such as Ramadan or National Day,
making the experience more intimate and intimate.
This type of emotional interaction has significantly increased loyalty rates for local brands.
5. Analyzing Language and Sentiment on Social Media.
Artificial intelligence can now analyze thousands of posts and tweets to determine the overall impression of the brand.
This analysis helps the store understand how customers actually feel about the products,
and deal with negative comments in a smart and swift manner.
Some systems in Saudi Arabia, particularly in large retail companies, use Arabic sentiment analysis tools to gain a deeper understanding of customers.
6. The Future: Generative AI and Human Interaction

Generative AI (such as smart chatbots) is now able to speak in a friendly, customer-friendly language.
It can recognize a customer's mood through their words and adjust its tone instantly.
That is, if a customer is stressed or frustrated with a problem with an order, the bot responds with a "reassuring" tone instead of a dry, formal one.
This new approach creates a human-machine experience—a blend of technology and emotions.
7. How can Saudi stores benefit from this integration?
Every Saudi store can start with a few simple steps:
* Analyzing customer behavior and emotions from comments and reviews.
* Using AI systems to suggest "warm" and personalized marketing messages.
* Designing marketing campaigns around human stories and values, rather than just prices.
This strategy not only increases sales, but also builds a long-term relationship with the customer.
The relationship between AI and emotional marketing is a balance between technology and emotions.
The former provides analysis and precision, while the latter provides human connection and warmth.
With the rapid development of the Saudi market, stores that can combine both will be closer to customers' hearts before their wallets.
Ultimately, success in e-commerce isn't just about selling...it's about building a genuine relationship between the store and the people.
If you want to develop your store and integrate artificial intelligence with emotional marketing techniques to design an authentic and distinctive Saudi customer experience,
the "Sahl" team is ready to provide you with integrated solutions that combine technology and people,
making your store closer, smarter, and more influential in the hearts of your customers. ❤️