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Sahl Wednesday,15 Oct 2025

The Importance of Choosing the Right Timing for Launching Advertising Campaigns
The timing of your advertising campaign can be the difference between success and failure. A successful campaign depends on timing that aligns with the needs of your target audience, seasonal events, and promotions.
Factors Influencing Choosing the Ideal Timing
The nature of the product or service:
If you sell seasonal products, advertising campaigns should begin shortly before the peak period. For example, winter products should be promoted in early fall.
Products consumed year-round can be promoted periodically, but more intensively during holidays and special occasions.
Target Audience Behavior:
Study your customers' purchasing habits, such as the times of day when engagement increases (morning or evening).
Focus on days when audiences are most active, such as weekends or holidays.
Events and Seasons:
Launch campaigns before major events such as Eid, Ramadan, Black Friday, or the back-to-school season.
Pay attention to special events such as the beginning of the year or the end of the month when employees receive their salaries.
Competition in the Market:
Monitor the timing of competitors' campaigns and exploit time gaps.
If the market is crowded at a particular time, it may be better to launch your campaign early.
Advertising Budget:
Timing campaigns at the beginning of the fiscal month to provide sufficient budget to optimize performance.
Choose times when advertising costs are lower on platforms like Google and Facebook.
Examples of Ideal Timing
In Saudi Arabia:
Hajj and Eid al-Fitr are suitable for travel and gift products.
Ramadan is an ideal time to promote food and clothing products.
Black Friday:
Plan your campaign at least two weeks in advance to ensure you attract visitors during peak shopping.
Tips for Launching a Successful Campaign
Early Planning:
Start promoting two weeks to a month before the event.
Performance Testing:
Try small ads in advance to determine the best timing to target customers.
Leverage Analytics:
Use tools like Google Analytics to understand when customers interact with your store.
Choosing the right time to launch your advertising campaign depends on understanding your audience and the nature of your product. Invest time in planning and analysis to determine the ideal times and leverage them to ensure the success of your campaigns and increase sales.