كيف تحقق أقصى استفادة من التجارة الاجتماعية في السعودية

Sahl Thursday,16 Oct 2025

In Saudi Arabia, social commerce has become one of the most prominent trends in the e-commerce world, relying heavily on social media platforms to increase sales and strengthen customer relationships. This approach provides businesses with a unique opportunity to reach customers in an interactive and direct way, enhancing loyalty and increasing brand success.
What is social commerce?
Social commerce relies on the use of platforms such as Instagram, Facebook, and TikTok to showcase products and engage with audiences. These platforms are not limited to displaying images alone; they offer features such as targeted ads, direct shopping options, and tools to measure marketing campaign performance.
How does it benefit Saudi businesses?
Facilitating access to customers across the Kingdom.
Providing a convenient shopping experience through apps that customers use daily.
Enhancing direct interaction with audiences, which builds a relationship of trust between the store and customers.
Direct interaction with the Saudi audience
In the Saudi market, customers value direct and quick interaction with brands. By responding to comments, answering questions, and offering product advice, e-stores can build a strong relationship with their customers.
Important Tip:
Using local language and the Saudi dialect in responses makes interactions more engaging for customers and increases their loyalty.
Paid Advertising on Social Media Platforms
Advertising on platforms like Instagram and Facebook plays a significant role in increasing brand awareness. Using advanced targeting tools, stores can precisely reach their target audience, increasing their chances of making sales.
Examples of Advertising Strategies:
Targeting young people, especially since most social media users in Saudi Arabia are from this demographic.
Offering special offers during shopping seasons such as Ramadan or Saudi National Day.
Using Social Commerce via WhatsApp
Platforms like WhatsApp have become an essential part of social commerce in Saudi Arabia, where stores can provide excellent customer service through live chat. Customers prefer this method because it is quick and easy.
WhatsApp Commerce Features:
Submit product inquiries easily.
Send promotions directly to interested customers.
Facilitate the purchase and payment process through direct links.
Personalized Content to Engage Audiences
What do Saudi audiences like?
Contests and promotions: such as "Share and Win" or "Special Discounts for Our Followers."
Short videos: Quick product reviews or how-tos.
Customer success stories: Showcasing the experiences of previous customers builds trust and encourages others to purchase.
The importance of a digital strategy
To achieve success in social commerce, companies need a clear strategy based on studying the target audience, setting goals, and regularly measuring results.
Steps to build a successful strategy:
Choosing the right platforms: Focus on the most widely used platforms in Saudi Arabia, such as Instagram and Snapchat.
Analyzing competitors: Understanding their strengths and weaknesses to avoid mistakes and offer additional features.
Investing in content: Providing engaging content with high-quality images and short videos.
Social commerce as part of Vision 2030
Saudi Vision 2030 encourages digital transformation and promotes e-commerce, making social commerce an ideal tool to achieve these goals. Investing in this medium can boost the growth of small and medium-sized businesses in the Saudi market.
Social commerce is not just a marketing tool; it has become an essential component of the success of online stores in Saudi Arabia. Through direct interaction, providing personalized content, and leveraging available digital tools, companies can boost their sales and build long-term relationships with customers.
Reminder: Social commerce is the future! Seize the opportunity now to build a successful online store that keeps pace with Saudi market trends.