أخطاء شائعة يرتكبها أصحاب المتاجر الإلكترونية الجدد وتقدر تتجنبها بسهولة

Sahl Thursday,23 Oct 2025

In recent years, e-commerce in Saudi Arabia has become one of the fastest-growing sectors. With the great interest of entrepreneurs in establishing online stores, many of them start out enthusiastically, but encounter simple mistakes that cost them time, effort, and possibly even customer loss.
In this blog, we'll review the most common mistakes made by new e-commerce store owners and provide practical advice to help you avoid them from the start and build a successful store step by step.
1. Neglecting User Experience (UX):
Many people focus solely on the store's appearance, forgetting the most important point: customer comfort while browsing.
When a visitor enters your site and doesn't know where to find the products or the payment method is complicated, they quickly leave, and you lose a sale opportunity.
Our advice: Take your time to design a simple interface with clear buttons and short checkout steps. The customer experience is the foundation of any successful store.
2. Ignoring the importance of product descriptions:
Some store owners are satisfied with the product name and price, without a description that explains the details or answers customer questions.
Saudi customers like to know everything before they buy: size, color, usage, and even how to care for the product.
Be clear and precise in your description, and use professional photos, because a good description and beautiful photos sell before the customer even makes their final decision.
3. Choosing an inappropriate payment method:
One of the biggest mistakes is relying on only one payment method, such as bank transfer.
In Saudi Arabia, customers prefer multiple payment options such as Mada, Apple Pay, credit cards, and others.
Activating more than one payment option in your store will increase customer confidence and reduce purchase cancellation rates.
4. Neglecting shipping and delivery services:
Some stores offer great products but fall into the trap of delayed delivery or dealing with unreliable shipping companies.
Customers in the Kingdom are accustomed to fast and accurate delivery, especially in major cities like Riyadh, Jeddah, and Dammam.
Therefore, make sure you choose a professional shipping company that is integrated with your store's system, such as SMSA, Zajil, or Saudi Post, to ensure customer satisfaction and a unique experience.
5. Forgetting to Build Brand Trust:
A customer won't buy from a store they don't know, even if its products are great.
This is where the "About Us" page, the contact page, and honest reviews from previous customers come in.
Add a human touch, share your store's story, and make customers feel close to them and value them, especially since Saudi customers are very concerned about the store's credibility.
6. Neglecting to Update Your Website Consistently:
Many beginners launch their store and then forget about it, without updating the products, images, or even prices.
Visitors love to see something new every now and then, so be sure to update your content regularly, whether with new offers or featured products.
7. Not Paying Attention to Customer Service:
Customer service is the backbone of any successful store.
If you're late responding or don't follow up on orders, you'll easily lose customers.
Make sure to provide prompt support, whether via WhatsApp, email, or live chat within your website. Saudi customers appreciate quick and clear communication.
Ultimately, the success of your online store doesn't depend solely on the product, but rather on how you manage the entire experience.
Avoid these mistakes, start with a clear plan, and take your time developing your store step by step.
If you want to launch your online store professionally and securely, our Sahl team is ready to help you from design to launch.
Get started with us today and be ready to compete strongly in the Saudi market!