أخطاء صغيرة ممكن تضر مبيعات متجرك الإلكتروني بدون ما تنتبه

Sahl Sunday,26 Oct 2025

Many e-commerce store owners in Saudi Arabia focus on advertising and marketing, but they forget that some small mistakes within the store can be the main reason for weak sales.
The strange thing is that these mistakes are not obvious and often go unnoticed, but they can waste your marketing efforts and cause customers to leave before completing the purchase.
In this blog, we review the most common mistakes you can make without realizing it, along with simple solutions to help you avoid them and easily increase your store's sales.

1. Slow Website Loading 🚫

Saudi customers love speed, especially when browsing on a mobile device.
If your site takes more than 3 seconds to load, a large percentage of visitors will leave immediately.
This simple mistake can cost you dozens of customers every day.
🔹Solution: Use compressed images, keep your code clean, and regularly test your store's speed with tools like Google PageSpeed.

2. Product images are unclear or insufficient

Images are the first thing that attracts a customer. If they are unprofessional or insufficient in number, the customer will doubt the quality of the product.
Many stores are satisfied with one or two images from a single angle, which is a big mistake.
🔹Solution: Photograph the product from multiple angles, use natural lighting, and add a short video demonstrating its use if possible.

3. Product descriptions are incomplete or unattractive

Some stores write general descriptions such as "high-quality product" without detail.
The customer wants to know the sizes, materials, how to use it, and even the country of manufacture.
🔹Solution: Write a simple but comprehensive description that answers all the questions the customer might have before purchasing.

4. Difficulty in the payment process 🛒

If a customer has to fill out a lot of information or encounters problems with the payment gateway, there's a high chance they'll abandon their cart and leave.
This is one of the most common reasons that hurt sales without the store owner noticing.
🔹Solution: Minimize payment steps as much as possible, and provide a variety of options such as electronic payment, Mada, or cash on delivery.

5. Neglecting the mobile experience 📱

Most shoppers in Saudi Arabia buy from their mobile devices. If your website isn't compatible with smartphones, you'll lose a significant segment of customers.
🔹Solution: Make sure your store looks great on mobile, especially buttons, text, and purchase steps.

6. Ignoring customer reviews

Ratings and reviews are a key component of trust.
If a customer doesn't see reviews for a product, they may hesitate and not complete the purchase.
🔹Solution: Encourage previous customers to write their reviews and clearly display them on the product page. Even if there are negative comments, respond to them professionally and respectfully.

7. Lack of a clear shipping and return policy 🚚

One of the things that worries Saudi customers the most is "What happens if I don't like the product?"

The lack of a clear policy creates hesitation, especially when purchasing for the first time.
🔹Solution: Take your time to write a clear page that explains everything—shipping times, return fees, and product warranty.

8. Complicated or cluttered website design

Sometimes the store owner gets excited and adds too many elements to the page—images, banners, offers, icons… and the result? The visitor gets distracted and lost.
🔹Solution: Keep it simple. A clean, clear design allows the customer to focus more on the products and complete the purchase process easily.

9. Lack of immediate support or clear means of communication

When the customer is confused, they want to ask quickly.
If they don't find a clear means of communication, they simply leave the site.
🔹Solution: Add a "Contact Us" or "Live Chat" button in a prominent place, or even a WhatsApp number for technical support.

10. Neglecting the post-purchase experience 🤝

Many store owners believe the relationship ends after payment, but the truth is that the customer begins to evaluate their experience after receiving the product.
🔹Solution: Send them a thank-you note, ask for their product rating, or offer them a small discount on their next order.
This simple step will make them return with satisfaction.

11. A Story from the Saudi Market

A Saudi online store specializing in electronics noticed that orders had decreased despite the increase in visitors. After a simple review, they discovered that the checkout process included an additional step requiring the customer to register an account before completing the purchase.
Once they removed the extra step, their purchase rate increased by 40%!
The mistake was very simple... but it cost them months in losses.

12. How "Sahl" Can Help You Avoid These Mistakes

Through the services Sahl provides, you can monitor your store's performance on a real-time basis and identify areas that need improvement.
Sahl helps you design a professional, mobile-friendly store that's easy to browse and pay for, in addition to providing ready-made reports that highlight technical errors and areas of weakness.
This saves time and avoids mistakes before they impact your sales.

Small mistakes can be like a "tiny hole in a ship." You don't notice them quickly, but over time, they can cause it to sink.
The same applies to your online store—small details make a big difference.
Review your store periodically through the eyes of the customer and adjust anything that might cause inconvenience or hesitation.
Those who pay attention to details are the ones who stay ahead of competitors in the Saudi market.