دور الموزانة بين عروض الخصم وجودة الخدمة في تحقيق نجاح متجرك

Sahl Monday,27 Oct 2025

In the world of e-commerce, many store owners believe that the quickest way to attract customers is through huge offers and discounts.
But the truth is? Customers aren't just looking for the lowest price; they want a convenient shopping experience and guaranteed quality.
In the Saudi market, we've seen many stores offer huge discounts, only to lose customers due to poor service or delayed orders.
The smart thing here is knowing how to balance reasonable prices with excellent service, and that's what we'll cover in today's blog.

⚖️ First: Understand the goal of discounts

Before offering any offer, ask yourself:
Is the goal to attract new customers? Clear inventory? Or motivate existing customers to buy again?
Each goal requires a different approach to pricing and offers.
For example, if you want to build long-term trust, don't offer exaggerated discounts that make people doubt the quality of your products.
Offer realistic, limited-time discounts that convey a sense of value and professionalism.

Second: Don't let discounts affect quality.

Large discounts can create pressure on the team or suppliers, negatively impacting service quality.

Customers won't forget a delayed order or poor packaging, even if the price is low.

Make your offers calculated so that you can balance temporarily reducing profit without compromising the quality of the experience.

For example, instead of a 50% discount on everything, offer a 20% discount with free packaging or express delivery—this way, you win both price and quality.

Third: Focus on value, not price.

Customers in Saudi Arabia today are more discerning and are looking for value for money.

In other words, they're less concerned about a large discount than they are about getting a product that serves them and is worth the money they paid.

Consider simple additions like a token gift or a discount for the customer on their next purchase, instead of drastically reducing the price.

🔍 Fourth: Monitor the impact of offers on customers.

After each discount campaign, track the numbers:
How many new orders? Did customers order again? Did their service ratings drop?
Use analytics tools in your store or through Sahel platform reports to understand the impact of offers on performance.
This analysis helps you offer smarter offers next time without compromising quality.

🚀 Fifth: A Story from the Saudi Market

A Saudi personal care store was offering huge discounts every month.
Sales were increasing, but customer ratings began to decline due to delayed deliveries and poor response times.
After they adjusted their strategy, reduced discounts, and focused on speed of service and packaging quality, the store's rating increased from 3.5 to 4.8 stars within three months!
This proves that quality matters more than price in the long run.

Sixth: How Sahel Can Help You

Through Sahel's e-commerce development services, you can build a professional pricing plan and offers without compromising your store's performance.
Sahl offers you analytical tools, order tracking systems, and direct integration with payment and shipping gateways, enabling you to manage discount campaigns with ease and professionalism.
This means you can balance smart discounts with excellent service, while simultaneously gaining customer satisfaction and trust.
The balance between price and quality is the secret to success in e-commerce.
Offers are important for attracting customers, but quality is what keeps them coming back.
Be smart with your pricing and maintain a distinguished service that will always evoke trust and professionalism in your store.