كيف تخطط لتوسيع متجرك الإلكتروني والوصول لمدن جديدة داخل السعودية

Sahl Monday,27 Oct 2025

Success in e-commerce doesn't stop when you set up a store; it begins after sales actually begin.
Many stores in Saudi Arabia 🇸🇦 start in one city, and after a while, they want to expand to new cities like Jeddah, Riyadh, Dammam, or even the southern regions.
However, expanding without a plan can cause problems with shipping, delivery, and even order management.
In this blog, we'll provide practical steps to help you expand with a well-thought-out plan and increase your sales in new cities within the Kingdom, without sacrificing service quality.

1️⃣ Understand the local market for each city 🏙️

Each city in Saudi Arabia has a different nature and distinct buying behavior.
For example, people in Riyadh tend toward modern products, while Jeddah favors diverse options and a luxurious experience, and the Eastern Province emphasizes detail and high quality.
🔹 Tip: Before expanding, gather data on the cities from which you receive the most visits or orders, and use this data to determine your expansion priorities.

2️⃣ Test demand before full expansion 🔍

Don't immediately launch a full expansion. First, try running limited pilot campaigns in specific cities.
For example, test delivery to Jeddah for two weeks and monitor order performance and customer feedback.
This way, you can identify areas you need to improve before you begin actual expansion.

3️⃣ Focus on express shipping and delivery 🚚

The biggest challenge in expanding within the Kingdom is managing shipping and delivery.
Choosing the right shipping companies for each region will help you reduce errors and increase customer satisfaction.
🔹 Tip: Work with reliable shipping companies with a wide presence within the Kingdom, and make sure you're tracking orders in real-time.
This is where Easy comes in, allowing you to easily connect your store to local shipping systems and manage all orders from a single dashboard.

4️⃣ Activate payment methods that suit each region 💳

Some customers prefer cash on delivery, while others use Mada or digital wallets.
During expansion, monitor cities with high demand for a particular method and actively implement it.

🔹 Tip: The easier the checkout experience, the higher your chances of attracting new customers.

5️⃣ Develop your marketing campaigns by city 🎯

It's not good to use the same ad in all cities.
A marketing message that works in Riyadh may not work in Medina or Dammam.
🔹 Tip: Design customized campaigns that reflect the culture and interests of the people in each region. Use their dialect in your ads and communicate with them in a way that's relevant to them.

6️⃣ Focus on customer service on a broader scale ☎️

The more you expand, the more customers and their inquiries will increase.
If you don't develop your customer service system, you could lose the trust of many of them.
🔹 Tip: Use ticket management systems or smart chatbots that help you respond quickly, or you can rely on easy solutions to manage customer communication in an organized manner and from one place.

7️⃣ An example from the Saudi market 🇸🇦

Let's talk about a small Saudi store that started in Riyadh selling oriental perfumes.
After a year of success, they decided to expand to Jeddah and Dammam.
But initially, they faced problems with delayed orders and price discrepancies.
After adjusting their plan, they began using a local shipping system for each region and created special campaigns for each city. The result?
Sales increased by 70% in just four months, and they now have regular customers from all major cities!

8️⃣ How "Sahl" Helps You Expand 🛒

Through the Sahl platform, you can manage your store and track all orders and shipments across different cities from one place.
Sahl provides you with smart tools to analyze the performance of each region and detailed reports to help you identify your strongest market.
In short, you can expand with confidence and serve your customers across the Kingdom with ease and professionalism.

Expansion is a big and important step, but it can only be successful when it is well-thought-out.
Start with a clear plan, test the market, develop your service, and always keep quality at the forefront.
With the help of Sahl's smart solutions, you can transform your local store into a successful online brand across all cities in the Kingdom ✨