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Imagine, my friend, that you have a successful online store and ran a strong campaign during the sales season...
Visits start to double, orders pour in, but suddenly the site slows down or freezes. 😬
Not only are you losing sales, but you're also losing the trust of customers who were excited to buy from you.
Therefore, you must prepare your online store from the start to receive a large number of visitors without slowdowns or malfunctions, especially in the Saudi market, which witnesses high-pressure seasons like Black Friday, Ramadan, and Saudi National Day. 🇸🇦
Let's review the steps to ensure your store remains fast, stable, and professional, no matter how many visitors you receive. 👇
1️⃣ Choose a strong and appropriate hosting plan. 🚀
Hosting is the backbone of any online store.
Some stores start with cheap hosting plans, but they can't handle the pressure when the number of visitors increases.
🔹 Tip: Choose reliable cloud hosting with flexible resources that automatically increase during busy times.
🔹 The Sahl platform provides integrated hosting solutions tailored to e-stores in Saudi Arabia, ensuring high speed and stability even during peak times.
2️⃣ Use a Content Delivery Network (CDN) 🌍
A CDN shortens the distance between your site and the visitor, so the site loads faster regardless of the customer's city.
🔹 For example: A customer from Jeddah and a customer from Dammam experience the same browsing speed because the content is delivered to them from the nearest server.
🔹 Tip: Activate a CDN like Cloudflare or the CDN built into Sahl hosting to increase speed and reduce load on the main server.
3️⃣ Reduce the size of images and large files 🖼️
Many store owners upload large product images, which slows down page loading.
🔹 Tip: Use image compression tools (like TinyPNG) or take the easier solution — use Sahl's system, which automatically compresses images without compromising quality.
Every kilobyte you save means faster loading and a better customer experience.
4️⃣ Continuously monitor your site's performance 📊
You can't improve something you don't measure.
Regularly monitor your site's speed, and track visitor counts, peak times, and exit pages.
🔹 Tip: Use tools like Google PageSpeed or the analytics in your easy dashboard to identify weaknesses before they develop into problems.
5️⃣ Enable caching ⚙️
The "caching" feature allows your site to keep a ready-made copy of your most-visited pages, instead of reloading them each time.
The result? Doubled loading speed and stable performance even when load pressure increases.
🔹 Tip: Enable caching in your store's settings or ask your developer to set it up in your server settings.
6️⃣ Test your store before sales seasons 🎯
Before any major sales season like Black Friday or the end-of-year sales, you should run a stress test on your store.
🔹 Idea: Simulate an increase in visitor traffic and see if the site can handle it and doesn't need optimization.
🔹 Tip: Use performance testing tools or rely on the support team at Sahl, which offers store readiness checks before each season.
7️⃣ Example from the Saudi market 🇸🇦
A Saudi store selling smart devices faced a problem during Black Friday—the site was down for the first 10 minutes of the campaign and lost significant sales.
After that, they signed up with Sahl and began implementing a performance improvement plan: moving the site to cloud hosting, activating a CDN, compressing images, and adjusting the cache.
The following season, visits more than tripled, and the site ran smoothly without any lag 👏
8️⃣ How Sahl can help you manage performance 🛒
Through the Sahl platform, you can monitor your site's speed, server performance, and visitor traffic in real-time.
The system alerts you before any stress or slowdown and provides you with ready-made tools to improve performance with a single click. This means that even if your traffic suddenly increases, your website remains fast, stable, and serves your customers in the best possible way.
The speed of your online store isn't a luxury; it's a key success factor.
A slow store loses visitors before they even see your products.
Invest in preparing your website's infrastructure now and prepare your store for any season or major campaign without fear of slowness or downtime.
With Sahl, you can ensure the stability and speed of your store at all times, ensuring a consistently excellent customer experience.
كيف أصبحت بوابات الدفع شريكاً في الربح وليس مجرد وسيط
كيف تعرف ماذا سيطلبه العميل قبل أن يعرف هو نفسه
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