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Sahl Monday,27 Oct 2025

In the world of e-commerce, your storefront is the first impression a customer has of you.
Even if your products are excellent, an inconvenient design or a complex browsing experience can make a visitor leave your site within seconds.
But the good news? Your customers themselves are the best source of feedback that can help you actually improve your store.
In this blog, we'll discuss how to leverage the opinions of your real customers to develop your storefront and make their experience easier and more enjoyable—especially in the highly competitive Saudi market.

1️⃣ Collect customer feedback in a smart way.

The first step to improving your store is to listen to your customers, but not just any feedback. Focus on the most common ones.
🔹 Tip: Use short post-purchase surveys that ask the customer:
- Was the browsing experience easy?
- Did you find the product quickly?
- Is there anything we can improve?
These simple questions give you a true picture of your storefront from the user's perspective.

2️⃣ Monitor visitor behavior on your site 👀

Some customers don't write reviews, but they leave you signals through their actions.
🔹 Tip: Use analytics tools like Google Analytics or the tools built into the Sahl platform to see:
– The pages people exit most quickly.
– The products people frequently visit but don't buy.
– The times when browsing is slow or confusing.
This way, you can uncover hidden flaws that customers don't disclose.

3️⃣ Test your changes gradually ⚙️

One common mistake is that some store owners change the entire website design all at once.
This leaves customers confused or lost in the new look.
🔹 Tip: Experiment with changes one step at a time—change the button color, the product listing location, or the way images are displayed, and monitor the impact on engagement and sales.

4️⃣ Use product reviews as a source of improvement 🌟

Many customers mention problems they encountered while purchasing or browsing in their reviews.
🔹 Tip: Don't view negative reviews as a threat; view them as a treasure trove of information.
For example: "I couldn't easily return to the previous page." → This means your interface needs to be improved in terms of navigation.
Sometimes, a single customer comment highlights a flaw you didn't see before.

5️⃣ Test your store yourself as a customer 🔍

Before any improvement, try browsing your store yourself on your mobile or computer.
Do the pages open quickly? Are the buttons clear? Are the images organized?
🔹 Tip: Think of yourself as the "customer," not the "shop owner," and imagine you're visiting the site for the first time.
If you feel distracted or difficult, the customer is sure to feel the same.

6️⃣ Share the changes with your customers 💬

Customers like to feel their opinions are valued.
After you've developed your interface, share the updates on your social media accounts and say:
"We improved the store experience based on your suggestions ❤️"
This simple phrase builds loyalty and trust, and makes customers feel like they're part of the store's evolution.

🧠 Example from the Saudi market 🇸🇦

A Saudi store specializing in home appliances noticed that many customers complained that products were difficult to sort by category.

After reviewing the feedback, they added a clear "search filter" at the top and changed the way the images were displayed to be clearer.

The result? The purchase completion rate increased 40% in two months, and the number of daily visits doubled.

All this happened because they listened to customers and worked on developing the interface based on their experience.

🤝 How "Sahl" can help you improve your store interface

Through the Sahl platform, you can easily track all user behavior within your store.

The platform provides you with accurate reports on the most visited pages, click locations, and exit points.
This means you can identify what needs tweaking without guesswork and implement changes directly from the control panel.
This way, you can build an easy-to-use interface that reflects your store's professionalism and the trust your customers have.