دور التخصيص (Personalization) في زيادة مبيعات متجرك الإلكتروني

Sahl Wednesday,29 Oct 2025

Today, customers don't just want a store that sells; they want an experience that resonates with them. 👌 They want a store that understands their preferences, what suits them, and offers products that truly interest them.

This is where "personalization" comes in, considered one of the most powerful tools for boosting sales and improving the customer experience.

In the Saudi market, customers now appreciate stores that understand them and communicate with them in a way that resonates with them.

This blog will explain how you can use personalization in your store to build stronger relationships with your customers and increase your profits. 👇

1️⃣ What is Personalization? 🎯

Simply put, personalization means offering a different experience to each customer based on their interests and browsing behavior.

Instead of all customers seeing the same page, each one sees products that suit them.

🔹 Example:

A customer who loves electronics → sees headphones and mobile phones.

Another customer who buys household appliances → sees kitchen sets and their special offers.

The result? The customer feels that the store "understands" them better than others.

2️⃣ How Personalization Helps Increase Sales 💰

The more the customer feels that you know them and understand their needs, the more they will want to buy.

🔹 Statistics prove it:
Stores that implement personalization correctly see a sales increase exceeding 30% within the first 3 months.

Why? Because the customer doesn't waste time browsing; everything is readily available and suitable for them.

🔹 Tip: Don't display all your products at once. Make your page smart and display only the products that interest each customer.

3️⃣ Ways to Implement Personalization in Your Store 🛠️

You can start with simple steps that don't require technical complexity:

* Suggesting Similar Products:

When a customer buys a specific product, suggest similar products, such as "Someone who bought this also bought..."

* Behavioral Recommendations:

If a customer frequently visits a particular category, have the store prioritize displaying that category.

* Personalized Offers:

Send a special discount coupon to repeat customers.

* Site Personalization:

Change offers based on city or region within Saudi Arabia, such as “Express Delivery in Jeddah Today Only.”

4️⃣ Data is Key 🔍

You can't personalize the experience without data.

🔹 Tip: Collect simple information such as:

* The products the customer views most often
* The times they browse
* Their preferred payment method

This information allows you to build a smart and impactful personalized experience.

With the Sahl platform, you can automatically collect all this data and use it to personalize each visitor's experience without manual intervention.

5️⃣ How Personalization Impacts the Customer Experience 💬

Personalization makes the customer feel like the store is “speaking to them personally.” 🔹 Example:
Instead of writing “New Products Arrived” on your page,
write “New Products That Suit Your Taste 👌”
This simple difference in wording makes the customer feel valued and increases the likelihood of purchase.

6️⃣ A Story from the Saudi Market

A Saudi clothing store noticed a high page exit rate.

After implementing personalization, the store started displaying products based on the customer's gender and browsing history.

The result? Customer time on the site increased by 60%, and sales increased by 45% in just two months!

Personalization made each customer's experience unique and convenient.

🤝 How Sahl Helps You Implement Personalization in Your Store

With the Sahl platform, you can implement personalization easily and without complications:

🔹 Track customer behavior and analyze their purchases.

🔹 Create dynamic pages for each customer based on their interests.

🔹 Display automatic recommendations based on real data.

🔹 Send smart messages containing personalized offers. This means you can make every visitor feel like your store was designed just for them ✨

Personalization isn't a luxury; it's a smart move that brings you closer to your customers and increases your sales without adding new products.

Because when a customer feels you understand them, they'll come back and buy from you again and again.

Start today with simple steps, and over time you'll see a big difference in sales and loyalty.

With Sahl, you can easily implement all of this and make your store offer a personalized experience for every customer in Saudi Arabia.