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Sahl Wednesday,29 Oct 2025

We all know that the sales season in Saudi Arabia is peak sales time, but after the season ends, many stores notice a significant drop in orders.

The reason? Customers have bought, and that's the end of the relationship; there's no longer any reason for them to come back.

This is where "loyalty" comes in 👌. It makes customers choose you not just because they're waiting for a discount to buy, but because you provided them with a great experience.

In this blog, we'll explain how you can maintain customer loyalty after the sales season and make them a permanent part of your store.

1️⃣ Don't cut off contact with your customers after the sales end 💬

A big mistake many store owners make is stopping communication after the sales end.

🔹 Tip: After the season ends, send a simple thank you message to all the customers who bought, along with a message of appreciation.

For example:

"We were delighted to have you shop with us during the sales season 💙 Stay tuned for our new products coming soon!"

The customer feels that you remember and appreciate them, and this creates a positive and lasting impression.

2️⃣ Implement a simple loyalty program to reward customers 🎁

Customers love to feel special.

🔹 Tip: Implement a points or rewards system such as:

– Every purchase = points

– Every referral = an extra discount

– A special discount for our most active customers
This makes customers feel valued, not just a seasonal deal.

3️⃣ Get customer feedback and involve them in improvement 🧠

After the sale, ask them honestly about their experience.

🔹 Example: Send out a simple survey with questions like:

– What did you like most about the sale?

– What would you like us to improve next time?

This step not only helps you improve but also builds trust because customers feel their opinions are heard and valued.

4️⃣ Provide useful content, not just offers 💡

After the sale season, people get tired of too much advertising.

🔹 Tip: Instead of just communicating with offers, share helpful content from your store, such as:

– “How to choose the right product for you”
– “How to care for products after purchase”
This type of content creates a strong connection between the customer and your store without the pressure of constant sales.

5️⃣ Make the post-sale experience better than the sales season 🚀

During sales, the market is busy, and minor issues like order delays can sometimes occur.

But after the sales season, you have the opportunity to offer a perfect and fast experience.

🔹 Tip: Monitor orders and improve the delivery and customer support experience.

Customers who experience real improvements will return to buy even without a discount.

6️⃣ Use smart data for personalized communication 🤝

Customers like to feel that the message is directed to them, not generic.

🔹 Tip: Use the data you have from the sales season, such as:
– The products they bought
– The city they are from
– The type of purchases they prefer
Use this data to send them personalized offers or tips. For example: “Hi Fahad 👋 Similar products to what you bought are now available at a special discount just for you!”

This approach creates a sense of belonging.

🧠 A story from the Saudi market

A Saudi perfume store used to achieve strong sales during discount seasons,

but then the numbers would drop by more than 50%.

After implementing a points system for customers, along with personalized messages containing suggestions based on previous purchases, engagement rebounded and sales increased by 35% within the first month after the season ended.

Customers started buying without waiting for discounts because they felt the store knew them and treated them with respect.

🤝 How “Sahl” helps you build customer loyalty

Through the Sahl platform, you can easily manage all loyalty steps:

🔹 Sending automatic thank-you messages after purchase.

🔹 An integrated points system that rewards customers based on their activity.

🔹 Smart reports that identify your most loyal customers.

🔹 Personalized communication tools that increase engagement.

All this without complications, with an easy-to-use interface that suits you even if you have no technical expertise.

Customer loyalty is the real investment after every sales season.

Discounts bring in temporary customers, but it's the experience and attention that turn them into loyal, repeat customers.

Don't stop after the sales; continue building the relationship, communicate, and improve their experience.

And with Sahl, you can manage all of this in simple steps and keep your customers coming back to your store every season and every time ✨