كيف توازن بين الجمال والعملية في تصميم صفحات المنتجات

Sahl Thursday,30 Oct 2025

Everyone loves beautiful design, but not every beautiful design sells!

Many e-commerce store owners in Saudi Arabia focus more on aesthetics than functionality,

or conversely, they're afraid of embellishments and opt for a very simple design that makes the store look bland.

The real secret is balancing attractive beauty with a user-friendly experience.

In this blog, we'll teach you how to achieve this balance, step by step, and make your product pages both professional and easy to use. 👇

1️⃣ Understand what the customer is looking for first. 🎯

Before you think about colors and fonts, think about what the customer wants to see first.

On a product page, the customer wants to quickly find:

– A real image
– The price
– Specifications
– The purchase button

🔹 Tip: Keep the basic information simple and don't hide any important details for a cleaner look.

Customers prioritize speed and clarity over aesthetics.

2️⃣ True beauty lies in simplicity 👌

A beautiful page isn't one with lots of colors or effects, but one that's easy on the customer's eyes and doesn't distract them.

🔹 Example:
A product page with a neutral background color (white or light gray),
with clear images and white space around the text.

This type of design makes the customer focus on the product itself, not on the decorations.

3️⃣ Don't overload your images; keep them smart and clear 📸

Some stores put up to 20 images of the same product,
but the customer gets lost among them or the page takes too long to load.

🔹 Tip: Use only 4 to 6 high-quality images from different angles.

Include an image showing the product in use—because it appeals to the customer's imagination and makes them visualize themselves using it.

4️⃣ Use colors that reflect your store's identity 🎨

Colors are a powerful aesthetic element, but they must be harmonious and reflect your store's identity.

🔹 Example:
If your store specializes in luxury products, use calming colors like gold and black.

If your store has a youthful or modern feel, use cheerful colors like light blue or mint green.

But most importantly—don't let the colors hinder readability or strain the eyes.

5️⃣ Be practical with button placement 🛒

Many stores lose sales because of the "Add to Cart" button that gets lost in the middle of the page.

🔹 Tip:
Make the buttons clear, in a different color from the rest of the page, and in a consistent location that's suitable for both mobile and computer.

The "Buy" button is the most important element on the page; make it stand out without detracting from the overall aesthetic.

6️⃣ Test your experience on your mobile phone 📱

More than 80% of Saudi shoppers buy from their mobile phones.

So even if the design looks elegant on a computer, you need to make sure it's functional on mobile.

🔹 Tip: Try the page yourself—can you easily see? Can you comfortably press the buttons?

If you feel any difficulty, the customer will sense it and might leave the site.

7️⃣ True beauty is what serves the purpose 🧠

Every detail on the page must have a purpose:
Color enhances readability, the image clarifies the product, the text persuades the customer, and the button guides action.

🔹 Important point:
Don't let the design be merely decorative; let it be an effective sales tool and part of the customer experience itself.

🧠 A story from the Saudi market

A Saudi perfume store had a very luxurious design—a dark background, effects, and numerous images.

But the purchase rate was low despite the high traffic.

After a simple analysis, they discovered that the page was slow, and the purchase button wasn't visible on mobile.

They made a simple update—simplified the colors, removed the heavy effects, and made the button clear with a simple gold color.

The result? Sales increased by 55% in just two months!

The secret wasn't in a new design, but in the balance between beauty and functionality.

🤝 How Sahl helps you design professional product pages

With the Sahl platform, you can design attractive and fast product pages without needing any technical expertise.

🔹 Ready-made and easy-to-use design tools.

🔹 Templates optimized for mobile and desktop user experience.

🔹 Color options and a visual identity that aligns with your brand.

🔹 The ability to test your page before publishing to ensure optimal performance.

This means you can design a beautiful and functional store in just a few simple steps.

Beauty attracts customers, but functionality is what makes them buy.

Professional product page design means balancing visual appeal with a user-friendly experience that encourages customers to complete their orders without hesitation.

Review your page designs and adjust anything that is distracting or slows down browsing.

With Sahl, you can build balanced and distinctive product pages that will allow you to compete strongly in the Saudi market ✨