أهمية وضوح الأسعار والمصاريف الإضافية في تجربة العميل

Sahl Thursday,30 Oct 2025

Imagine you're a customer in a Saudi online store. You choose a product, add it to your cart, proceed to checkout, and suddenly unexpected additional charges appear.

What happens? Most customers at that moment leave the site without completing their order.

Price transparency isn't just a small detail; it's a fundamental element in building trust.

In a sophisticated e-commerce market like the Saudi market, customers now value stores that are transparent from the start and don't hide any costs.

In this blog post, we'll explain why price transparency is important and how it directly impacts customer experience and sales.

1️⃣ Trust starts with the first riyal 💰

The moment a customer sees the price, they begin to form expectations.

If the price is clear and fixed from the beginning, they feel secure and complete the order.

But if they discover shipping fees or taxes that weren't mentioned at the end, they feel the store is trying to deceive them. 🔹 Tip: Be clear from the first page — state the product price + tax + shipping (if applicable) before the customer reaches the checkout stage.

2️⃣ Negative surprises kill the purchase decision ⚠️

Studies show that more than 50% of customers abandon their shopping cart due to unexpected fees.

🔹 Example:
The product price is listed as 100 SAR, but on the checkout page it becomes 130 SAR due to an undisclosed delivery fee or tax.

The customer feels cheated — even if the increase is small!

Transparency here makes all the difference between a customer who buys and a customer who leaves disappointed.

3️⃣ Clarity facilitates comparison and strengthens competition 📊

In today's Saudi market, customers compare prices between multiple stores before buying.

If you are clear and list all final costs from the beginning, you'll win them over quickly.

🔹 Tip: Be honest, even if your price is slightly higher. Clarity conveys a sense of professionalism and trustworthiness more than a low price without transparency.

4️⃣ Clear pricing saves customer service time ⏱️

Many store owners face recurring questions:

“Why did the price increase at checkout?” “Are there additional delivery fees?”

These questions waste the support team's time and reduce efficiency.

🔹 Tip: Provide all the information on the product and policy pages, and you'll notice a significant decrease in customer inquiries.

5️⃣ Clarity reflects the store's professionalism 🧾

Transparent pricing isn't just convenient for the customer; it's a sign of your professionalism and respect for them.

Saudi customers notice small details, and if they see prices clearly stated with an explanation of expenses, they'll perceive you as a respectable and trustworthy store.

🔹 Important point: Don't use vague symbols or words like "additional charges may apply." Be clear: "Delivery within the Kingdom starts from 15 riyals depending on the city."

6️⃣ Transparency builds long-term loyalty 🤝

Customers who feel you're being honest from the start will return even if prices change.

Honesty in dealings creates loyalty because customers prefer convenience and clarity over temporary discounts.

🔹 Tip: Keep your pricing and expense policies consistent and easily accessible from any page in the store.

🧠 A story from the Saudi market

A Saudi electronics store was suffering from a very high "cart abandonment" rate.

After a simple analysis, they discovered that most customers were leaving the checkout page because of the delivery charges that suddenly appeared.

After they started clearly displaying all costs from the beginning (including shipping and tax), the cart abandonment rate dropped by 40% in the first month, and sales increased significantly.

The lesson? Honest pricing is more important than the discount itself.

🤝 How does "Sahl" help you easily clarify prices and expenses?

With the Sahl platform, you can automatically and transparently manage all pricing details and additional charges:

🔹 Set the product price inclusive of tax.

🔹 Display shipping costs on the page before payment.

🔹 Automatically update any price changes based on city or quantity.

🔹 Provide a clear interface for the customer showing the final price before they click "Pay Now."

All this without requiring any technical expertise or manual intervention.

Clarity in pricing is the foundation of a successful customer experience.

Customers aren't afraid of high prices, but they are afraid of surprises.

Be honest, clear, and transparent from the start, and you'll gain trust and long-term loyalty.

With Sahl, you can easily manage prices and additional charges, making your store more professional and trustworthy in the Saudi market. ✨