كيف تبني علاقة طويلة مع عملاءك من خلال التواصل بعد الشراء

Sahl Thursday,30 Oct 2025

Many stores focus on the first sale, but successful stores consider the relationship after the sale.

Customers don't forget how you treated them after they paid—that's when they decide whether to buy from you again or try someone else.

In the Saudi market, customers appreciate stores that stay in touch even after receiving their order.

Not to make more sales, but because you genuinely care about their experience.

In this blog post, we'll explain how post-purchase communication can be your key to building a long-term relationship and lasting trust with customers 👇

1️⃣ Send a simple thank-you message after the purchase 💌

When a customer completes their purchase, they experience a moment of anticipation—waiting for confirmation or interaction.

🔹 Tip: Don't just send an automatic message saying "Order received."

Be different. Send a friendly, human message:

"Thank you, Abdullah, for your order from our store! We're preparing your order with love, and it will arrive soon, God willing 💙."

This short message makes the customer feel that you care about them personally, not just as an order number.

2️⃣ Share the Delivery Experience 📦

After the order is delivered, don't stay silent.

🔹 Tip: Send them a message asking for their feedback:

“Did you receive your order? We hope you liked the product! We want to hear your honest opinion.”

This approach gives you a sense of the customer's experience and makes them feel heard.

In Saudi Arabia, customers appreciate dealing with stores that follow up after delivery and monitor their experience.

3️⃣ Ask for their feedback in a friendly way ✍️

Not all customers will write a review on their own, so encourage them in a simple way.

🔹 Example:

“Your opinion matters to us ❤️ Help us improve further with your quick review of the product.”

And if you offer a small discount on your next review, it will be an excellent incentive.

This helps you collect genuine reviews, which in turn helps you gain new customers.

4️⃣ Share Post-Purchase Tips 🎯

Customers like to feel that you're not just trying to sell to them, but also want to help them. 🔹 Tip: After a while, send them a short message about the product they bought.

For example:

“How to care for your perfume so it lasts longer 🌸”
“The best way to clean your device without damaging it.”

These simple steps build trust and make the customer feel that you genuinely care about their experience.

5️⃣ Remind them about complementary products 🛍️

After a while, you can send them similar products or items that complement what they bought.

🔹 Example:

“If you liked the headphones you ordered, you’ll love our new protective accessory 🎧”

Just be careful not to make the communication all marketing; keep it smart and balanced between helpful suggestions.

6️⃣ Use human interaction, not automated responses 🤝

Many stores rely solely on automated replies.

But customers like to feel that the person responding is a real person.

🔹 Tip: Use a friendly tone and respond quickly when customers ask about their product or encounter a problem.

Professionalism isn't just about automation; it's about the human touch that puts the customer at ease.

🧠 A Story from the Saudi Market

A Saudi store selling smart devices was facing a problem: customers would buy once and never return.

After they started contacting customers after purchase with thank-you messages and usage tips,
customers began responding and sharing their experiences, and some even ordered more than once in just two months.

The result? The percentage of repeat customers jumped from 18% to 47% in a short period.

After-sales communication became the secret to success.

🤝 How "Sahl" Helps You Manage After-Sale Communication

Through the Sahl platform, you can activate smart communication tools that keep you close to your customers at all times:

🔹 Sending automated thank-you messages with customer names.

🔹 Tracking order status and feedback after delivery.

🔹 Automate feedback and review messages.

🔹 Create reminder campaigns for returning customers with personalized offers.

All this in simple steps, without any complications or coding.

Post-purchase communication isn't an extra step; it's the foundation for building lasting customer relationships.

Because customers don't return to the cheapest store; they return to the store that makes them feel valued.

Stay close to your customers, listen to them, engage with them, and make them feel like they're part of your business.

With Sahl, you can build this relationship professionally, keeping you always on your customers' minds across the Kingdom. ✨