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Sahl Sunday,02 Nov 2025

In the world of e-commerce, words sell before images.

When a customer enters your online store, the first thing that catches their eye after the image is the product description. This is the element that determines whether they buy or leave the page.

In Saudi Arabia, competition is fierce among online stores, and Saudi consumers have become discerning and pay close attention to detail.

If the product description is professionally written and addresses the customer's needs, it will gain their trust and encourage them to buy, even without special offers.

However, a weak or repetitive description can cause you to lose a sale in an instant.

Let's explore some best practices to make your product descriptions convincing at first glance 👇

✍️ 1️⃣ Start with a catchy and clear title.

The title is the first thing that catches the customer's eye, so don't write it randomly.

Try to use words that accurately describe the product and highlight its key features.

For example, instead of saying "Women's Perfume 100ml," say "A luxurious women's perfume with an oriental fruity scent that lasts all day." A clever title makes the customer feel that the product is unique, not just an ordinary item.

💡 2️⃣ Highlight the benefits before the specifications.

Customers aren't as concerned with technical specifications as they are with "what's in it for me."

Instead of writing "Made from 100% cotton," say "Provides perfect comfort, even in hot weather."

Address the customer's desire for comfort, style, or quality—this is what makes them buy.

In Saudi Arabia, for example, customers love comfort and quality, so always focus on the benefits that address their daily needs.

🧠 3️⃣ Use storytelling instead of dry narration.

A story grabs attention and makes the customer imagine themselves using the product.

For example:

> "Imagine starting your day with the scent of fresh fruit that refreshes you and gives you energy for the whole day."

> A narrative description gives the customer a sensory experience and makes them emotionally attached to the product.

Global stores adopt this approach because it allows visitors to experience the product before buying.

📸 4️⃣ Integrate the description with the images intelligently.

A description alone isn't enough, and an image without text is incomplete.

Try to let the text complement the image.

For example, if the image shows the product's exterior design, let the text highlight its internal features.

If you're selling a product specifically for the Saudi market, use images and examples that reflect the local environment, such as "Ideal for the hot Saudi summer."

🔍 5️⃣ Add realistic details to enhance credibility.

Saudi customers appreciate detailed information that provides clarity before purchasing.

Include the size, weight, country of origin, and product warranty, if applicable.

But don't just rely on numbers; connect them to value.

Instead of saying "It weighs 300 grams," say "It's lightweight and portable, suitable for everyday use at home or while traveling."

🛒 6️⃣ Use Call to Action (CTA) Phrases

Phrases like “Order now,” “Don’t miss out,” and “Limited quantity” motivate customers and push them to make a quick decision.

But use them sparingly and honestly, as exaggeration can erode trust.

Aim for simple, direct sentences that make customers feel they're truly missing out if they wait.

🌟 7️⃣ Write in a language that resonates with the Saudi audience

One of the biggest mistakes is using formal, cold language.

Keep it simple and use words familiar to your customers in the Kingdom.

Instead of saying “The product is of high quality,” say “The product is practical, tried and tested, and suitable for the Saudi climate.”

This approach makes customers feel like you're speaking to them directly, not writing an advertisement.

🔁 8️⃣ Continuously test and refine your descriptions

Descriptions aren't static text; they're dynamic content that needs updating.

Try changing the wording. See which description generates more sales and adjust it accordingly.

Successful stores in Saudi Arabia monitor visitor engagement and identify which descriptions capture their attention most, as a strong description can double sales without any additional advertising.

🧭 9️⃣ Add an emotional touch to connect the customer to the product.

Purchasing isn't always a rational decision; it's often emotional.

Add phrases that resonate with the customer's feelings, such as:

> "Be unique on every occasion"
> "Experience moments of relaxation every day"
> Simple phrases that touch the customer's emotions create a connection between them and the product, leading them to make a confident purchase decision.

The product description is the voice of your online store, allowing you to reach the customer's heart before their wallet.

When you write the description in a smart and persuasive way, you'll notice a significant difference in sales and visitor engagement.

At Sahl Company, we help you build a professional online store with expertly designed product descriptions that reflect your store's identity and convince your Saudi customers to buy with ease and confidence.

Would you like me to add a simple marketing CTA at the end, like:

> “Get started now with Sahal and let your products speak for themselves!”

> Or should I leave the conclusion as formal as it is now?