كيفية اعتماد التسعير النفسي في المتاجر الإلكترونية السعودية

Sahl Monday,03 Nov 2025

Have you ever noticed that some prices end in 9?

Like 99 riyals instead of 100? 🤔
This isn't a coincidence at all…

It's part of a science called psychological pricing,

and it's one of the most important tools used by successful online store owners in the Saudi market today,
to influence customer decisions intelligently, without making them feel pressured to buy.

Psychological pricing isn't manipulation; it's the art of understanding customer behavior,

and using numbers in a way that makes the customer feel the offer is worthwhile.

Let's learn together how to apply this technique in your online store with simple and proven steps 👇

💰 1️⃣ Use numbers that suggest savings

Saudi customers, by nature, like to feel they've gotten a great deal.

So instead of writing the price as "100 riyals," write it as "99 riyals," because the brain reads the first number faster and feels the difference, even if it's just one riyal.

The secret here is that the number "9" conveys a sense of discount and savings,

which significantly increases the likelihood of purchase, especially for consumer or everyday products.

🧮 2️⃣ Clearly display the old and new prices in a clever way

When offering a discounted product, don't just show the new price.

Cross-out the old price and display the new price in clearer font and colors that highlight the difference.

For example:
~~150 SAR~~ → Only 119 SAR!

This simple method makes the customer feel like they've snagged an excellent deal,

especially when you add a phrase like "For a limited time" or "Offer ends soon."

🧠 3️⃣ Break the price down instead of offering it all at once

If you have an expensive product, such as electronics or luxury perfumes, try offering the price in installments, like:

> "Just 99 SAR per month instead of 1,200 SAR per year."

> This approach softens the perception of a high price and makes the customer focus on the smaller amount.

Many online stores in Saudi Arabia use this method, especially for subscriptions or luxury products.

🏷️ 4️⃣ Use phrases that convey value before price

Instead of starting your ad with the price directly,
begin with the product's value:

> “A luxurious oriental fragrance that lasts all day – only 89 riyals!”

> The customer needs to perceive the product's value before encountering the price.

> Here, the mind associates price with quality, not spending.

> The more honest and clear the message, the better the result.

📊 5️⃣ Present products using “smart comparison”

Psychological pricing relies heavily on comparison.

Display your product next to a slightly more expensive one to make the intermediate price seem like the “better choice.” For example:

* Basic Package: 49 SAR

* Premium Package: 79 SAR (Best Selling)

* Professional Package: 149 SAR

The eye and mind often choose the middle ground, which works in your favor if it's the product you want to sell most.

🪄 6️⃣ Keep Discounts Time-Limited

When you say “discount until midnight” or “today only,” you trigger FOMO (fear of missing out).

Saudi customers love limited-time offers,
but only if they're genuine, not just a “temporary discount” every day!

Honesty is crucial here because it builds your store's credibility in the long run.

📱 7️⃣ Test Pricing on Different Customer Groups

There's no single rule that works for all stores. Try changing prices slightly for specific periods,
compare sales figures, and see which pricing strategy yields better results.

E-commerce in Saudi Arabia is now data-driven, so every metric provides information that helps you better understand your customer's behavior. 🧾 8️⃣ Link Prices to a Smooth Shopping Experience

Even if the price is tempting, a complicated payment process can ruin the deal.

Ensure your store offers a seamless and secure payment experience,
using multiple methods such as Apple Pay, Mada, or credit cards.

This is where Sahl comes in, providing integrated solutions for designing Saudi e-commerce stores
based on a smooth and fast user experience that increases the likelihood of a purchase on the first visit.

Psychological pricing isn't just about numbers;
it's the art of communicating with the customer's mind in a smart and professional way.

Every small detail in how you present your price can make a difference in their purchasing decision,
especially in a competitive market like the Saudi market.

Always think about how to make your price seem attractive at first glance,
while maintaining your credibility and transparency.

If you want to start your online store with a well-thought-out pricing strategy and a professional user experience,
Sahl can help you build a store that balances attractiveness and credibility and achieves real results. 💼🇸🇦