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Sahl Monday,03 Nov 2025

With the significant boom in the Saudi e-commerce sector, many shop owners are now considering taking the next step: selling outside the Kingdom.

Today, your Saudi store can easily deliver its products to customers in the Gulf, Europe, and Asia, thanks to the development of payment and shipping systems and government regulations supporting digital exports.

But before you begin, you need to prepare your online store properly.

Because international selling isn't just about enabling the "shipping" option; it requires professional planning and preparation to allow you to compete confidently in global markets.

Let's explain the steps together 👇

🌍 1️⃣ Identify the markets you want to export to.

The first step is knowing "where you want to go."

Are you targeting the Gulf countries? Or do you want to reach Europe or East Asia?

Choosing a market depends on the type of product, the demand for it, and shipping costs.

For example: Natural skincare products or Saudi perfumes are in high demand in the Gulf countries and Europe, while traditional or handcrafted products are popular in tourist markets.

Start with the nearest markets, then expand gradually.

💳 2️⃣ Provide reliable international payment methods

Customers outside Saudi Arabia need payment options that suit them.

Make sure your store supports gateways like PayPal, Visa, Mastercard, or Apple Pay.

Reliability in payment is the first key to trust,
especially if the language or currency is different from the local market.

This is where Sahl comes in, providing integrated payment solutions compatible with both global and local payment systems.

📦 3️⃣ Choose reliable international shipping companies

Shipping is the backbone of any successful export operation.

Choose partners like Aramex, DHL, or UPS, who have excellent experience shipping from Saudi Arabia internationally.

And don't forget to clearly explain all shipping details to your customers on your website: duration, cost, and tracking method.

Transparency here means credibility and reduces the likelihood of customer hesitation or repeated inquiries.

🗺️ 4️⃣ Enable multi-currency and multi-language support in your store

If you want to sell in different markets, you need to communicate with customers in their own language.

Enable the currency and language switching feature in your online store.

For example, a European customer will want to see prices in Euros, while a Gulf customer prefers to pay in Riyals or Dirhams.

This simple step will make your store look professional and international from the first glance.

📑 5️⃣ Familiarize yourself with customs and export laws

Each country has its own import and export laws, and some products require special permits.

Make sure your products meet the required specifications in the countries where you want to sell,
and be familiar with international shipping procedures and customs invoices.

Having accurate information from the beginning will prevent delays and legal issues.

🧠 6️⃣ Adapt your marketing content to suit the culture of the new market

The phrases that attract customers in Saudi Arabia may not have the same impact abroad.

Therefore, tailor your product descriptions and text to suit the target market's culture.

For example, emphasizing "Saudi quality" or "Made in the Kingdom" conveys a strong sense of confidence and luxury,
especially in markets that value authenticity and Arab traditions.

🔒 7️⃣ Provide a clear and appropriate return policy for the international market.

International customers need to know their rights precisely, so clearly explain your shipping, return, exchange, and delivery policies.

The clearer your policies are, the more confident international customers will be in purchasing your products without hesitation.

🧾 8️⃣ Focus on credibility and professional packaging.

The product arrives as a "message from Saudi Arabia," so ensure it reflects the store's quality.

Use neat packaging, prominently display your logo, and include a small thank-you card with a sophisticated Saudi touch.

These small details make a big impact and encourage customers to talk about you even after their purchase.

🚀 9️⃣ Leverage Saudi Vision 2030 and Digital Export Support

The Saudi government strongly supports entrepreneurs who are moving towards e-commerce.

Initiatives like the Saudi Export Development Authority and the Made in Saudi Arabia platform help you showcase your products in international markets with confidence and quality.

Take advantage of this support and plan to expand your store professionally and strategically.

🏁 Conclusion:

International sales are not just about geographical expansion; they're about elevating your online store's professionalism.

Every step you carefully plan—from shipping to language to communication methods—increases your chances of success in global markets and allows you to represent "Saudi products" in the best possible way.

If you want to start your international expansion with a well-thought-out plan and a store ready for any challenge, Sahl Company offers e-commerce store design and operation solutions that are compatible with international sales requirements and support multiple languages ​​and currencies, so your store doesn't stop at the borders of the Kingdom of Saudi Arabia 🇸🇦🌍