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Sahl Monday,03 Nov 2025

In the world of e-commerce, a template is the face of your online store, the first thing a customer sees when they enter your site.

A template isn't just a visual design; it's a complete experience that reflects your business's identity and directly impacts visitor trust and purchasing behavior.

In Saudi Arabia specifically, design excellence has become a crucial factor amidst the fierce competition among online stores, as Saudi customers appreciate simplicity and visual appeal.

So, how do you choose a template that suits your business and reflects your professional image?

Let's discuss this in detail 👇

🎨 1️⃣ Define your business identity first

The first step before choosing a template is understanding your business identity.

Do you sell luxury products? Or trendy, youthful products?

Each type of business requires a different design style.

For example, luxury stores need a template with dark colors and a sophisticated look, while youth-oriented stores, perfume shops, or electronics stores tend towards vibrant colors and bold designs.

The template must reflect your brand, not just look good.

🧭 2️⃣ Choose a simple and easy-to-navigate template

Saudi customers prefer a fast and clear store; they don't like to search for products too much.

Choose a template that makes the categories clear and the navigation menu organized and logical.

The buttons should be the right size, and the colors should be harmonious.

Simplicity in design signifies professionalism, especially when combined with a comfortable and easy user experience, even for those visiting your store on their mobile devices.

🖥️ 3️⃣ Ensure the template is responsive across all devices

Today, more than 70% of online store visitors access the site via mobile.

If your template doesn't adapt to smaller screens, you'll lose a significant segment of customers.

Make sure the template you choose is responsive, meaning it displays perfectly on mobile phones, tablets, and laptops.

In Saudi Arabia, the mobile experience is key to sales, as most purchases are made through mobile devices.

🧩 4️⃣ Test the template's speed before installation

Even if the template looks great, a slow loading time will cause a major problem.

The loading speed of your store directly impacts customer experience and your search engine ranking (SEO).

Test the template using tools like PageSpeed ​​Insights before approving it, and make sure it's lightweight and doesn't contain many unnecessary elements.

🧠 5️⃣ Choose a template that supports easy customization

You might need to change the colors, fonts, or section layouts later on, so make sure the template you choose allows you to easily modify it without needing a programmer.

Customizable templates help you continuously develop your store according to your season or offers, keeping it always fresh and relevant to the general tastes in the Saudi market.

🛒 6️⃣ Ensure the template is compatible with your store's plugins

Some templates are not compatible with all plugins, such as payment systems, marketing tools, or push notifications.

Before adopting a template, check the list of supported plugins and ensure they align with your current and future needs.

This way, you can guarantee your store runs smoothly without errors or conflicts.

🎯 7️⃣ Try the template from a customer's perspective, not a designer's.

Try browsing the template as if you were a new customer in the store.

Is accessing products easy? Are the buttons clear? Is the font comfortable?

The real-life experience from the visitor's perspective is what will help you discover strengths and weaknesses.

A successful template prioritizes customer satisfaction over aesthetics.

🌟 8️⃣ Choose a template that supports Arabic and the correct writing direction (RTL).

This is crucial, especially for Saudi Arabian stores.

Don't choose a foreign template that isn't optimized for Arabic, as manual translation can lead to formatting errors.

Look for templates that fully support Arabic and display content in a neat and attractive way that suits the local customer's culture.

🔒 9️⃣ Focus on security and regularly update your template.

A secure template is one that is constantly updated by its developer, as updates protect your store from vulnerabilities.

Abandoned or outdated templates can cause security problems or slow down your store, so always choose a well-known template with active technical support.

Choosing the right template for your online store is a crucial step in building your store's identity and improving your customer experience.

A template isn't just a "look" but a "way of interacting" with the customer, determining their comfort and trust in your store.

In the highly competitive Saudi market, a professional template truly makes a difference in attracting customers and generating sales.

If you want to start your store with a professional design that suits your business and reflects your identity, Sahl Company offers ready-made, responsive templates compatible with the Saudi market, with the ability to easily customize them to your needs.