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Before your online store opens its doors to customers, there's a crucial step many merchants overlook: usability testing.
This test is considered the "first line of defense" to ensure customers have a smooth and comfortable experience, free from complications or confusion.
Because no matter how beautiful or professional your design is, if customers can't navigate easily, they'll leave the site for good.
Let's delve deeper and understand why this test is so vital for the success of any store in Saudi Arabia.
1️⃣ Ensuring Easy Navigation Between Pages 🧭 Before launch, you need to know:
- Can customers quickly reach the product page?
- Is the menu clear and uncluttered?
- Are the buttons clear and correctly positioned?
Usability testing reveals every potential obstacle for customers and provides a realistic perspective based on real user experiences, not assumptions.
2️⃣ Discovering Errors Before They Affect Customers ⚠️
There are small errors that go unnoticed during the design process, such as:
– Broken links
– A button that freezes
– A page that loads slowly
If these errors appear after launch, they will cause negative reviews and lost customers.
But if you discover them beforehand… you save significant time and expenses and start strong.
3️⃣ Improving the Customer Journey and Increasing Purchase Rates 💸
Usability testing reveals how customers think while browsing:
– Where they stop
– Where they get confused
– What makes them hesitate
Based on these observations, you can modify their experience and make the purchase journey concise and clear,
which increases sales from day one.
4️⃣ Understanding the Behavior of the Saudi User and How They Interact with the Website 🇸🇦
Every market has different behaviors,
and the Saudi customer prefers speed, clarity, and simple options.
Usability testing helps you determine:
– Is your design suitable for the local user's taste?
– Is the language clear?
Are the icons easy to understand?
This way, you avoid offering a "global" experience that doesn't suit the local community.
5️⃣ Reduce customer service questions 📞 A store with usability issues generates frequent customer questions such as:
"Where can I find shipping?"
"How do I return an order?"
"Why isn't the checkout button working?"
Through usability testing, you can identify areas that cause confusion and fix them before launch, significantly reducing the pressure on support staff.
6️⃣ Enhance professionalism and customer trust 💼 Saudi customers can distinguish between a professional and an amateur store.
A store that is smooth, fast, and clear from the first visit gives a strong impression that you are a trustworthy and reliable source.
Usability testing ensures that you deliver this ideal impression.
7️⃣ Sahl platform provides you with a ready-made and easy-to-use store experience ✅ With Sahl, you'll get ready-made designs built on the best usability standards and pre-tested, in addition to tools that help you review the customer experience before launch:
– Page speed test
– Link testing
– Purchase journey preview
This saves you time and ensures a strong, problem-free launch.
Usability testing isn't an extra step…
It's the step that protects your store from errors, ensures a successful launch, and provides a comfortable experience that suits customers in Saudi Arabia.
The more you understand how customers use your store,
the more you can build a stronger experience and increase your sales from the start.
Start testing your store now—and let Sahl help you launch a ready-made, clear, and easy-to-use store from day one.
You can create your store easily
