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Sahl Wednesday,12 Nov 2025

In the world of e-commerce, trust is everything.

Customers can't touch the product or meet the seller, so they rely on symbols and visual elements that convey the store's safety and reliability.

Among the most important of these elements are trust badges—such as secure payment logos, security policies, and return guarantees.

However, many stores make a common mistake: they place these badges haphazardly, which detracts from the design instead of enhancing it.

Let's see how you can use them intelligently and in a way that boosts customer trust without compromising your store's aesthetics.

1️⃣ First: Understand the function of trust badges before their placement. Trust badges aren't just logos… they're psychological cues that show customers the store is committed to security and quality.

Examples include:
– Secure payment logo
– SSL symbol (green padlock)
– 7-day return logo
– 100% genuine products logo
Each one must serve a clear purpose and enhance the customer experience, not just be decorative.

2️⃣ Place them next to the purchase or payment buttons.

The best place to put trust badges is near the purchase buttons or the checkout page.

Customers are often hesitant at this stage, especially first-time buyers.

When they see symbols like "Visa," "MasterCard," "Mada," or "SSL Secure," they feel more at ease and complete the transaction with confidence.

3️⃣ Use them simply and clearly at the bottom of the page.
In the footer (at the bottom of the website), you can add badges such as:
- "Return Policy"
- "Secure Payment"
- "24/7 Customer Support." Here, the badges serve as a gentle reminder of security and quality without detracting from the page content.

4️⃣ Don't overdo it on the homepage. Too many badges can give the opposite impression, as if you're trying too hard to prove yourself.

Choose only the 3 or 4 most important ones and arrange them harmoniously in a single color and size.

Balance is more important than quantity.

5️⃣ Use colors that align with your store's identity.

Not every logo needs to retain its original color, especially if it clashes with the website's colors.

You can use gray or white versions of the badges to maintain a sleek design and seamlessly integrate them into the interface.

6️⃣ Add trust badges to your "About Us" or "About the Store" pages.

These pages provide an additional opportunity to build credibility.

You can add:
- Quality certificates
- Partnerships with shipping companies
- Reliable reviews
- Or links that demonstrate your adherence to Saudi standards, such as "Ma'roof."

Customers who want to verify their credibility will find everything clear and easily accessible.

7️⃣ The "Sahl" platform makes adding trust badges easy with a professional design.

Through the Sahl platform, you can add trust badges in strategic locations without needing a designer or programmer.

The system allows you to:
- Choose the appropriate badges based on your store type
- Specify their placement (product, checkout, footer)
- Control their color and size
- Display them in a design consistent with your store's identity
This ensures a sleek and trustworthy look without any visual clutter.

Trust badges aren't just decorative; they're a smart way to build trust in the customer's mind.

But the secret to success isn't in their quantity, but in their placement and design.

When you place them in the right spots and arrange them carefully, you'll notice a significant difference in customer engagement and purchase rates.

With easy tools, you can add them simply and make your store appear professional and secure to every customer who visits your page.