أهمية توثيق تجربة العميل بعد الشراء بالفيديو أو الصور

Sahl Thursday,13 Nov 2025

In today's Saudi market, customer trust has become a crucial factor before any online store decides to buy anything. With so many options available, customers look for a store that provides "social proof" demonstrating that the experience is truly excellent. This is where **documenting the customer experience after purchase through video or photos** comes in as a powerful tool to reassure customers and encourage them to complete the purchase without hesitation. Stores that invest in documenting customer experiences consistently gain more trust and achieve higher sales, especially in cities like Riyadh, Jeddah, and Dammam.

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## **2) Why is post-purchase content so important?**

Saudi customers prefer to see something real... something genuine... something that isn't just marketing hype.

When they see another customer using the product at home or demonstrating it on camera, they are more easily convinced because the experience has been conveyed to them in a tangible way.

This type of content is more powerful than 10 paid advertisements because it **builds trust instead of just buying it.**

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## **3) How does documentation affect the purchase decision?**

Because customer content is considered:

* **A living testament** to the product's quality.

* **Practical proof** that the product arrives as pictured.

* **Implicit confirmation** that the store is legitimate and trustworthy.

* **More clarity** regarding the product's dimensions and actual size.

The result?

A significant increase in conversion rates and a decrease in recurring questions and returns.

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## **4) How can you collect visual content without overwhelming the customer?**

There are smart ways to encourage customers to easily document their experience:

* Sending a message after delivery with a link to upload photos or videos.

* Offering reward points to every customer who documents their experience.

* Offering a small discount on their next order.

* Using a simple server that allows for direct file uploads from mobile devices.

The goal isn't to force the customer… the goal is to **motivate the customer** and make the process enjoyable and straightforward.

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## **5) Where should you use this content within your store?**

To maximize its impact, use the content in these places:

* The **Reviews** section within the product page.

* The **Customer Stories** or "Real Experiences" page.

* Social media platforms.

* Paid ads (with customer consent).

* Your campaign landing page.

One video of a Saudi customer using the product gives your store more credibility than 20 studio photos.

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## **6) How can you document experiences in a way that increases your store's appeal?**

To make the content look professional and match your store's identity:

* Write simple instructions for the customer, such as "Film the product in a well-lit place."

* Ask them to mention something they liked about the product.

* Focus on natural shots without exaggeration.

* Collect diverse content (unboxing, usage, the actual product).

Documenting the experience doesn't require a professional camera… Sometimes a spontaneous iPhone video goes a long way!

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## **7) A Simple Illustrative Story**

A store in Saudi Arabia was struggling with a lack of trust, especially among new customers. They started asking customers to film their experience in exchange for reward points.

After a month, they collected 35 videos from real customers… The result?

The conversion rate for products that included the content increased by more than 42%, and customer service inquiries decreased significantly.

All this was due to **simple and inexpensive documentation**.

Documenting the customer experience with photos or videos is one of the most powerful tools you can use to boost your store's credibility and increase sales without spending on advertising.

Authentic content breaks down barriers, builds trust, and strengthens the brand, especially in the Saudi market, which highly values ​​real-life experiences.