ليش لازم تطوّر أسلوب عرض المعلومات التقنية للمنتجات الثقيلة

Sahl Sunday,16 Nov 2025

Heavy products like large appliances, industrial tools, equipment, bulky furniture, or products heavily reliant on technical specifications—these are among the most challenging to present to customers in an online store. They require precise details, clear images, and an engaging explanation that prevents boredom and allows customers to quickly understand. Saudi customers, in particular, are now much more discerning before purchasing expensive or large items, making the presentation of technical information a crucial factor in their purchasing decision, whether positive or negative.

Therefore, improving how these details are presented isn't just a cosmetic step; it's a genuine necessity that boosts trust, reduces returns, and increases conversion rates.

1) Difficulty for the average customer to understand technical specifications ⚙️🧩

The average customer often struggles to interpret technical specifications accurately, especially for complex products.

If you present them as a long, cluttered text, the customer will find it complicated and abandon the page.

You must simplify it using clear bullet points, icons, or easy-to-read detailed tables.

2) The Importance of Improving Mobile Information Presentation 📱✨

Most Saudi customers access the market via their mobile phones, and this is where the real challenge begins.

If large amounts of technical information are not organized, the customer will have to enlarge the font and scroll around.

However, if it is organized as cards or concise tables, it becomes easier and faster to access, which significantly increases the likelihood of purchase.

3) The Role of Tables and Visual Charts in Simplifying Specifications 🔍📊

Tables are among the most important methods for quick comparisons.

Instead of the customer reading a long text:

“Motor power 2200 watts – Tank capacity 10 liters – Weight 35 kg…”, a simple table showing:

Power – Capacity – Weight – Material – Usage.

This method provides immediate clarity and reduces confusion or misunderstanding.

4) Present technical information with illustrative images 🖼️🎯

One of the most effective ways to enhance the experience of showcasing heavy products is to use visual aids, such as:
• An image showing dimensions
• An image highlighting strengths or features
• A diagram illustrating the structure or design
• A diagram explaining the product's components
Customers understand much faster than with written text.

5) Place the most important technical information at the top of the page 🛒⚡

It's not advisable to put important specifications at the bottom of the page, especially for heavy products.

The most important elements should appear directly under the product name, such as:

Capacity – Power – Weight – Material Type – Intended Use.

This allows customers to quickly determine if the product is suitable for them before reading lengthy details.

6) Explain actual uses instead of just numbers 🏗️💡

Not all customers understand the meaning of “2200 watts.”

They will understand if you say:

“Suitable power for heavy household use”

or
“Withstands continuous operation for 3 hours.” A clear and concise description makes the numbers logical and enhances understanding.

7) Reduce returns through technical clarity 📦🔒

Many returns occur because customers misunderstand the specifications.

The clearer the technical data is presented, the lower the return rate and the fewer problems.

Clarity with complex products is a safeguard for both you and your customers.

Presenting technical information for complex products isn't a secondary option; it's a fundamental factor in determining whether a customer will buy or not. With the Sahl platform, you can organize your product specifications visually, using ready-made tables and a clear design that helps Saudi customers understand the product without confusion, increasing their trust in your store and reducing post-purchase issues.