المتاجر الناجحة تراقب منافسيها بس كيف تسويها بدون تقليد

Sahl Monday,17 Nov 2025

In today's e-commerce world, especially in the Saudi market, competition is fierce. Every day a new store emerges, offering deals, prices, and ideas that might be similar to yours.

But is the solution to copy them? Or to ignore them completely?

Neither.

The secret is: Observe, understand, and innovate.

In this blog, we'll guide you step-by-step through how to monitor your competitors and learn from them without becoming a boring copy.

Why monitor your competitors in the first place?

Monitoring isn't a weakness, nor does it mean you're inferior.

On the contrary:

It helps you understand what the market offers. It reveals the strengths and weaknesses of others. It gives you new ideas to develop in your own way. It protects you from repeating the same mistakes others have made. Imitating them can destroy your identity. If you replicate everything they do, customers will say, "Why should I buy from you when I have the original?"

People today are looking for something different, a new experience, and a unique touch. Excellence is what makes a customer stop at your store, even if they pass by twenty others.

How do you monitor them intelligently?

We don't mean visiting their websites every day and scrolling through images… Observe with an analytical mindset:

How do they write product descriptions?

What kind of content do they post on social media?

How do they respond to comments and inquiries?

What seasonal offers do they have?

Do they have loyalty programs or coupons?

Observe and take notes… then the development phase begins.

Be the "distinctive one," not just "one of the many." After observing, ask yourself:

Can I add something they don't offer?

Can I serve a segment they don't?

Can I deliver the product faster?

Can I be clearer, simpler, and easier to use?

This is where your role as a business owner comes in: transform the information you've gathered into smart decisions.

Real-life examples from the Saudi market:

Some stores focused on customer service more than their competitors and succeeded.
Some stores offered same-day delivery and excelled.
Some stores created a unique packaging experience that prompted customers to photograph and share it.

All of these things didn't exist before, but they noticed the gaps in the market… and exploited them.

Don't monitor "quantity," monitor "value." You don't have to monitor every store; identify 3 or 4 that are truly successful and similar to yours in the market and observe them closely.

Follow them weekly and record any changes or new developments.

A smart store doesn't imitate, but it doesn't operate haphazardly either.

Observe the market… but be your own unique voice, not someone else's shadow.

The one who succeeds in commerce is the one who knows what's available, adds their own touch, and surprises the customer with something unexpected.

And if you want someone to help you turn these ideas into a real online store, you can contact us at Sahl, and we'll build you a superior store from day one.