متى تستخدم صور الـ Lifestyle ومتى تعتمد على الصور الرسمية للمنتج

Sahl Monday,17 Nov 2025

Images in online stores have become an essential part of the purchasing decision, especially in Saudi Arabia. Some products require clear, professional photos, while others only truly shine with lifestyle images that give the customer a realistic feel. Choosing the right type depends on the nature of the product and how it's presented to the public. Many stores mix the two types haphazardly, which confuses the customer instead of helping them. Today, we'll explain how to choose the right time for each type of image and how to present your product in a way that builds customer trust and increases the chances of purchase in your store.

⭐ 1 – Use professional photos if the product requires absolute clarity

Some products need the customer to see them clearly from every angle. Appliances, household items, accessories, and even small products need professional photos with a clean background. The goal here is to highlight the product's details without any visual distortion, giving the customer a strong, professional impression.

⭐ 2 – Professional photos are essential if the product depends on specifications

If the product depends on precise measurements or clear specifications such as size, true color, materials used, etc., then professional photos are best because they convey the truth without any effects or embellishments. This type of image reduces recall and increases trust.

⭐ 3 – Use lifestyle images when the customer wants to see the product “in real life.”

Some products aren't sold based solely on their appearance… the customer needs to see how they are used and how they look in real life. Examples include clothing, furniture, beauty products, and sports equipment. Realistic images allow the customer to imagine themselves using the product, which is a significant part of the psychological purchase decision.

⭐ 4 – Lifestyle images strengthen the product's emotional message.

In Saudi Arabia, especially for fashion, personal care, and beauty products, images featuring people or everyday scenes create a stronger emotional connection with the customer. They feel the product is relevant to their daily life, not just an object displayed against a white background.

⭐ 5 – Lifestyle products must have lifestyle images.

Examples include travel products, specialty coffee, perfumes, and products for a cozy home. This category, in particular, sells emotions before the product itself, so formal images alone aren't enough. You need to balance them with lifestyle images.

⭐ 6 – Heavy tech products require a well-thought-out mix of both types.

Laptops, cameras, electronics… the customer wants to see the device's exact design (official image), but also how it looks on a desk or in their hand (lifestyle). Combining both types provides a complete and realistic picture of the product.

⭐ 7 – Official images boost customer confidence when the price is high.

If you're selling an expensive product, the customer needs to see the fine details to justify their purchase decision. Official images break down the barrier of doubt and give the impression that the store is professional and presents the product with high transparency—especially for Saudi shoppers who value accuracy before paying.

⭐ 8 – Lifestyle images help the audience visualize the product's true size.

Many customers struggle with the issue of "size expectations" in online stores. Lifestyle images solve this problem because they clarify the context: How does the product look in the hand? On a table? With other objects? This reduces errors and misunderstandings.

⭐ 9 – If your store specializes in a particular area, you must balance both types of images according to your store's identity.

Some stores have a tech-centric identity—relying heavily on formal images. Other stores rely on emotion—focusing more on lifestyle. True success lies in understanding your store's identity and using each type appropriately without visual conflict.

Choosing the right image type isn't a random decision… it's a strategic one that determines how the customer sees your product and interacts with it. Some products need clarity, some need emotion, and some need both. If you can fine-tune the equation according to your store's activity and the nature of your target audience in Saudi Arabia… you'll see a clear increase in engagement and purchase rates, because the image is always the customer's first impression of the store.