ليش ترتيب منتجاتك حسب الأكثر توافقًا مع العميل أهم من ترتيبها بالسعر

Sahl Monday,17 Nov 2025

Many online store owners in Saudi Arabia believe that the best way to display products is to arrange them from cheapest to most expensive, or vice versa. However, the truth is that customers often don't base their purchasing decisions solely on price; they look for the product that best suits their needs. This is where sorting products by "most compatible with the customer" comes in. This type of arrangement enhances the customer experience, reduces distractions, and increases the likelihood of a quick and informed purchase decision. In this blog post, we'll explain why this option is a smart strategy and how it can help you boost your sales in a way that's convenient for the customer.

⭐ 1 - The customer doesn't want the cheapest... they want the most suitable option.

The majority of customers in Saudi Arabia don't enter a store to buy the cheapest item; they enter looking for "the product that solves their problem." When you arrange your products by compatibility, you're essentially saving the customer time and telling them:

"These are the most suitable options for you... start here."

This reduces the confusion and hesitation that often prevents a purchase.

⭐ 2 – Price-based ordering creates a misleading impression of the product

If you arrange your products by price, customers often start with the cheapest, which can sometimes diminish the value of higher-quality products. However, ranking by compatibility allows customers to understand why a product is more expensive and to see the features they actually need, without judging solely on price.

⭐ 3 – Helps customers make faster purchasing decisions

One of the biggest problems with online stores in Saudi Arabia is that customers waste a lot of time comparing products. But by showing them the most compatible products first, you reduce the number of options and guide them toward what best suits their needs, significantly increasing the cart completion rate.

⭐ 4 – Boosts trust in the store and reduces distractions

When customers feel that the store understands them and offers suitable options instead of a random or price-based ranking, their trust increases. This impression allows them to continue browsing comfortably because the store makes them feel that the experience is tailored to them, not just a list of products.

⭐ 5 – Especially useful in stores with many products

If your store is like many Saudi stores that have dozens or hundreds of products… sorting by price increases clutter. But sorting by relevance allows customers to start with the options most likely to suit them, reducing page exits and increasing visitor retention.

⭐ 6 – How do you determine “most relevant”?

You can rely on:
– The most purchased products
– Products that suit your target audience
– Highest-rated products
– Products suggested by your AI system
– Products related to customer behavior
All these elements help you organize your product page in a way that benefits the customer and increases sales opportunities.

⭐ 7 – Sorting by relevance increases the average order value

Because customers aren't looking for the cheapest option… they're looking for products that actually meet their needs. This makes them buy a suitable product even if it's more expensive, because they feel it's better value. The result? The average order value increases without any price changes.

⭐ 8 – Extremely useful for stores targeting customers within Saudi Arabia

Saudi customers prefer a clear and quick experience and don't have time to browse through numerous products. By presenting them with the first five products closest to their needs, you simplify the experience for them… and that's precisely what drives conversion. That's why many large stores in the Kingdom have started adopting this approach instead of price ranking.

Arranging products by “most relevant” isn't just an organizational choice… it's a strategic step that makes the customer journey easier and clearer, helping them find the right item quickly without getting distracted. Ultimately, the goal is always to enhance the customer experience and improve sales without raising prices or changing products. If you implement this in your store, you'll notice a difference in engagement, time spent on the store, and even purchase rates from the very first week.