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The savvy online store owner knows that store design isn't just about colors or images… even the number of products displayed per row is a crucial element of customer eye comfort and directly influences their decision to continue browsing or close the page. This is especially important in Saudi Arabia, as Saudi customers prefer well-organized stores that deliver information quickly without visual clutter or pressure.
Here, we'll explain how to choose the right number of products per row and why this decision has a significant impact on customer experience and your sales.
1) Because the customer needs to see the product clearly
The primary goal of product grids is to present a clear and fast image, not visual clutter.
If you put 5 or 6 products per row… the images become too small, details disappear, and the customer starts to feel the page is compressed.
On the other hand, if you reduce the number too much… the page might feel empty and lacking in vibrancy.
What's the best general range?
Between 2 and 4 products per row, depending on the type of store.
2) The type of your products determines the number of items displayed.
Some products require more space to display details, such as:
- Electronics
- Furniture
- Heavy items. These should be limited to 2-3 products per row.
On the other hand, smaller products like:
- Accessories
- Beauty products
- Simple household items. These can be displayed with 3-4 items without visual clutter.
3) The Saudi customer prefers clarity over quantity.
One of the most important observations in the Saudi market is that customers prefer to see the product clearly before even considering viewing the details page.
If the product row is cluttered, the customer is less likely to continue browsing or click on a product.
Therefore, choosing the appropriate number of items per row significantly increases engagement.
4) Screen size plays a crucial role.
Customers access your store from:
- Mobile phones
- Tablets
- Laptops
- Large screens. It's not advisable to display the same number of products on every device.
For example:
Mobile: Ideally, two products per line
Tablet: Two or three products are possible
Computer: Between three and four products
The goal? To ensure the page is "comfortable" on every device without altering the store's identity.
5) Balanced spacing is as important as balanced product placement.
It's not just the number of products that matters… the spacing between them has a significant impact on the eyes.
If the spacing is too small… the page appears cluttered.
If the spacing is too large… the page appears empty.
The right balance conveys a sense of professionalism and allows customers to browse more comfortably.
6) The higher the product price… the fewer products should be displayed per line.
Because expensive products require:
– A clearer image
– More space
– Information displayed clearly. Stores that sell luxury watches or large devices always display only two products per line because the purchasing decision requires clarity and confidence.
7) Why is this important for your store?
Choosing the right number of products per row helps you:
✓ Increase browsing speed
✓ Increase product engagement
✓ Reduce visual clutter
✓ Improve customer experience
✓ Enhance the store's professional image
✓ Increase direct purchases
Because the stores you work with rely on well-thought-out designs, this type of decision is adjusted to ensure "visual comfort" for the customer across different devices.
Choosing the number of products displayed per row isn't a random decision; it affects product clarity, customer interaction, and ease of navigation. Since customers in Saudi Arabia are now discerning and can identify well-organized stores at a glance, you must pay as much attention to product display as you do to image quality, price, and description.
If you want a well-designed store from the start, with carefully considered display options ready for success, the Sahl team can help you build a store that showcases your products in the best way possible, without clutter or distorting the user experience.
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